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According to an Email Monday research, 27% marketers send interactive emails, 21.6% try Big Data rationalization in their emails, and 10% try to offer an omnichannel email experience. The key in trying all these tactics is to persuade your subscriber to make a purchase decision. HubSpot columnist Leslie Ye has shared ten sales email persuasion techniques... [Read more]

User-generated content is the content created by users and consumers about a brand or product. When it comes to making a purchasing decision, people believe in the reviews and recommendations made by other buyers. HubSpot’s Sophia Bernazzani has shared top ten user-generated content campaigns on Instagram. On getting more engagement on Instagram... [Read more]

Mobile conversion rates remain low for e-commerce. In 2016, PC-based “traditional” conversion rate was 4% as against Smartphone conversion rates at 1.3%. Econsultancy columnist Steve Borges has posted an article detailing the current status of mobile conversation rates and what retailers need to know. Describing the mobile benchmark, Borges says,... [Read more]

If you haven’t explored the capabilities of Bleupage Pro, that was announced on Monday, here is a summary . Use it to decide whether this will be helpful to you. Remember, this new software is designed to automate your management of your accounts on up to 7 top social platforms (Facebook, Twitter, 5 more). First, it is 100 percent set and forget.... [Read more]

NNGroup has published a report based on the survey of 452 adult respondents from US. The survey tried to find out the perceptions of the participants on various ad formats. Key Findings Modal ad formats are most hated on desktop. 5.82% of participants stated this. Internet users (5.79%) also don’t like to autoplay video ads on desktop 5.75% users... [Read more]

Devising an effective SEO strategy helps online marketers get the right exposure in search engines. MOZ columnist Bill Sebald has shared an article on building effective and long term SEO strategies. Sebald says, “Whether you’re an agency, consultant, or in-house at a company, getting buy-in for an SEO strategy can be challenging. SEOs... [Read more]

Content Marketing Institute is hosting a webinar on ’30 Essential Tips to Document Your Content Marketing Workflow’ on Wednesday, June 14 at 2.00 pm EDT. This webinar attendees will learn the best practices for documenting a workflow to successfully execute a content marketing strategy. Webinar speakers Heather Hurst, Director, Corporate... [Read more]

94% marketers agreed that Influencer marketing has worked for them. According to an eMarketer report, 86% of marketers have used influencer marketing in the past year. Business.com columnist Kim Westwood has shared five trends that are taking place in the influencer marketing domain. Here are the trends Westwood has focused: Micro-influencers will... [Read more]

In a normal day, a web user sees ads repeatedly. To solve this issue Google launched ‘Unique Reach’ during the Marketing Next conference in San Francisco. Unique Reach captures the number of times the same person has seen an ad. It aggregates impressions across devices, campaigns and formats. With this new tool, marketers and publishers... [Read more]

Marketing Land columnist Tim Peterson has published an article to guide marketers on Snapchat Advertising and how to utilize its self-serve tool. Peterson has described Snapchat’s ad formats, ad targeting and ad pricing. Peterson says, ”A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like... [Read more]

It’s critical for your site to be on the first page of Google’s search results if you want to make reasonable sales. Very few people ever scroll to the second page of search results. Reaching the second page is not a whole lot better than reaching page 50. You really need to be on the first page to get sizable traffic to your site. But that’s... [Read more]

Yahoo! Aabaco Small Business has introduced  ‘Website Builder Lite’ that will cost webmasters $1 a month. After the first month, a Lite subscription is $5 per month. The software features 150 website templates. Raghu Kodali, Director, Product Management, says, ”With Lite, connecting a domain to your site has never been easier –... [Read more]