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You will find a short clip from Brian Tracy‘s Total Business Mastery seminar about the 4 Principles of Marketing Strategy helpful. Tracy is a high-demand consultant on marketing, doing hundreds of presentations and consultations annually. Most of his clients are major USA or interneational companies. In this recording, we get to sample the training... [Read more]

Ther late Gary Halbert was a celebrated copywriter. His ads were some of the best exsamples of direct marketing in the last 50 years. He wrote for print advertising as well as online advertising. Shortly before he died, Halbert madf an hour-long presentation at the Direct Marketing Secrets Seminar, and a video was captured that was recently uploaded... [Read more]

Patrick Kulp says, “Amazon dominates online shopping, cloud computing, and now, it has its sights set on advertising. The online shopping giant has been quietly beefing up its ads business in recent months, and Wall Street is starting to take notice. An analyst at Morgan Stanley predicted this week that the company could pull in $5 billion in... [Read more]

Jayson Demers says, “Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even though you aren’t paying for elements like ad placement or expensive resources, you’ll still be paying for the strategy you use, in terms of the labor and... [Read more]

John Steinert says, “Whether you’re a CMO who’s trying to figure out how to make substantive progress in the marketplace (the kind you can point to and say, “We’re really making a difference!”), or an experienced demand-gen pro who’s finding it harder and harder to achieve significant lift for your programs, I want to share something... [Read more]

Barry Schwartz says, “In November 2016, Google launched their mobile-first index experiment and hoped to do enough testing to launch it sometime in the near future. Well, it seems this mobile-first index has proven to be a challenge for Google, and they may not even launch it this year. At the Next10x Conference in Boston yesterday, Gary Illyes... [Read more]

Alex Berman says, “No single technique has brought in more business to my company than cold email outreach. I sent more than one million cold emails and made it the singular focus of my career so much that I founded an agency, Experiment 27, which specializes in enterprise outreach, cold emailing and cold calling. I’ve been doing YouTube videos... [Read more]

Khalid Saleh says, “Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved user experience becomes a stronger criterion for search engines, search engine optimization and conversion rate optimization are becoming a complementary,... [Read more]

Sophia Bernazzani says, “If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website... [Read more]

Ben Cotton says, “Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing... [Read more]

Collin Colburn says, “If you’ve been following Forrester’s search marketing research over the past few years, you’d know that we talk a lot about search marketing evolving to a broader discovery marketing strategy. As a refresher: a discovery marketer creates programs that help users find your brand in their preferred medium... [Read more]

Ronell Smith says, “Some of the best talks at MozCon each year come from the community speakers—those who’re able to make a pitch to grace the stage. This group enjoys the same privileges as the other speakers, including being able to deliver a keynote-style talk, and are always well-received by the audience. If you’re eager to... [Read more]