User-Generated Content Campaigns That are Doing Great on Instagram
User-generated content is the content created by users and consumers about a brand or product. When it comes to making a purchasing decision, people believe in the reviews and recommendations made by other buyers.
HubSpot’s Sophia Bernazzani has shared top ten user-generated content campaigns on Instagram.
On getting more engagement on Instagram using UGC, Bernazzani says, “UGC can generate more engagement on Instagram — meaning more comments and likes on posts. And engagement is critically important to brands’ success on the platform — because the more users engage with your stuff, the higher your posts are prioritized in the Instagram feed, and the more likely it is that new users will find your content on the Explore tab”.
Further, Bernazzani has shared the Instagram campaigns by The UPS Store, Aerie, Buffer, Wayfair, IBM and more.
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