Get to Know All About Your Ads Using Google’s ‘Unique Reach’
In a normal day, a web user sees ads repeatedly. To solve this issue Google launched ‘Unique Reach’ during the Marketing Next conference in San Francisco.
Unique Reach captures the number of times the same person has seen an ad. It aggregates impressions across devices, campaigns and formats. With this new tool, marketers and publishers can stop publishing ads repeatedly to the same audiences.
The Unique Reach reporting is available in AdWords.
John Mannes of TechCrunch says, ”Unique Reach measures how many people are shown display and video ads and captures unique users in addition to average impressions per unique user”.
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