Latest News
‘5 Factors to Consider to Boost Your eCommerce Sales’ – Small Business Trends
William Johnson says, “After you get your eCommerce website live, it’s time to run into the serious business of selling your products. The two primary challenges which the website faces initially are: 1. How will people get to know about your website? 2. How to attract people to come to your website and make a final go with purchasing products... [Read more]
‘Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants’ – Marketing Land
Tim Peterson says, “In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s product features, and Snap’s strategy seems to be copying Facebook’s business playbook. Less than a year after Facebook officially started measuring the brick-and-mortar traffic... [Read more]
‘Leading a Digital Marketing Team: Top 3 Challenges and How to Meet Them’ – Business.com
Aleksander Olic says, “According to a global study conducted by Deloitte in 2015, at least 53 percent of workers, including digital marketers, dream of rising up the corporate ladder to leadership or senior executive positions. However, as experience has taught us, only a handful of digital marketers have the requisite knowledge and skill to... [Read more]
’13 examples of dark patterns in ecommerce checkouts’ – EConsultancy
Ben Davis says, “Dark patterns are deceptive parts of a digital user interface, designed to trick the user into making a decision that benefits the business involved. Darkpatterns.org is a terrific website conceived by Harry Brignul as part of a campaign to raise awareness of dark patterns. The site includes a roundup of the most common categories... [Read more]
‘8 Calls to Action that Initiate New Relationships with Customers and Collaborators’ – Copyblogger
Stefanie Flaxman says, “I know. I know. I know. “Viral” is an actual term people use to describe wildly popular content that has spread across a variety of distribution channels, landing in our Twitter feeds, Apple News updates, text messages, and emails from Uncle Sue. But I still don’t like the word. When “going viral” is a goal for... [Read more]
‘Announcing the 2017 Local Search Ranking Factors Survey Results’ – MOZ
Darren Shaw says, “Since its inception in 2008, David Mihm has been running the Local Search Ranking Factors survey. It is the go-to resource for helping businesses and digital marketers understand what drives local search results and what they should focus on to increase their rankings. This year, David is focusing on his new company, Tidings,... [Read more]
Your competition can guide your online SEO success
In the latest episode of Moz.com‘s podcast series, Whiteboard Friday, Rand Fishkin addresses how to do competitive research that will provide data that will enable you to improve your own SO position by responding to what you find in the competitive data. Fishkin reports, “By comparing top pages data from multiple sources against one another,... [Read more]
‘A Small-Business Guide to Facebook Advertising’ – Entrepreneur
Rose Leadem says, “As a small business, you don’t need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use to effectively market your company. One of the biggest opportunities is through social media, specifically Facebook. Ninety-five percent of social media marketers say that Facebook gave them... [Read more]
‘Four examples of brands using educational content marketing’ – EConsultancy
Nikki Gilliland says, “Can influencers and affiliate marketing be a match made in heaven? Online retail’s 800-pound gorilla is apparently interested in finding out. Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program “exclusively designed for social media influencers with large followings... [Read more]
Are Celebrity Influencers a marketer’s friend?
We have all seen and read ads in which a celebrity endorses a product. Almost without exception, the celebrity as paid to do that endorsement. That makes the endorsement suspect. It could easily be considered that the endorser had no real interest in the product, had no real experience using the product, and had no reason to endorse it other than the... [Read more]
‘XML Sitemaps: The Most Misunderstood Tool in the SEO’s Toolbox’ – MOZ
Ronell Smith says, “In all my years of SEO consulting, I’ve seen many clients with wild misconceptions about XML sitemaps. They’re a powerful tool, for sure — but like any power tool, a little training and background on how all the bits work goes a long ways. Indexation Probably the most common misconception is that the XML sitemap helps... [Read more]
’10 Steps to Creating an Engaging Digital Experience’ – Entrepreneur
Matt Orlic says, “In order to be effective, websites need to be multifunctional in design. They need to be built like a house: protecting against the elements, providing a comfortable living space with ample storage, meeting basic needs, etc. Your website should be designed to improve user acquisition, lift engagement and help you retain customers. It’s... [Read more]
