Make Your Emails Persuasive with These Techniques
According to an Email Monday research, 27% marketers send interactive emails, 21.6% try Big Data rationalization in their emails, and 10% try to offer an omnichannel email experience. The key in trying all these tactics is to persuade your subscriber to make a purchase decision.
HubSpot columnist Leslie Ye has shared ten sales email persuasion techniques marketers use in their email campaigns.
On using assertive language in your emails, Ye says, “Prospects want to know what will happen to their business and their own professional brand if they buy from you. If you communicate in a way that makes it seem like you can only potentially deliver value, you’ll automatically become less persuasive.
The amplification hypothesis provides the science behind this phenomenon. Researchers found that increased “attitude certainty,” or the sureness with which you express a belief, can actually change other people’s attitudes toward that value. This works both proactively and reactively: Speaking about your product’s benefits with certainty will strengthen your prospect’s belief that it’ll be effective, while responding vaguely to a prospect’s expression of doubt can help weaken their objections”.
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