Latest News
‘Email shines even brighter with Gmail and Google Wallet’ – Marketing Land
Matt McGowan says, “Google’s announcement last month that it is integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right from their email, but also for the email industry itself. In fact, it’s one of the biggest endorsement to date in email’s role as a highly... [Read more]
‘Cost-per-visit ad models, offline verification set to shake up online advertising’ – Marketing Land
Greg Sterling says, “Retail makes up the largest category of internet ad spending, representing about 21 percent of total revenues, according to the most recent IAB report — or roughly $15 billion annually. That’s why the development of a “cost-per-(store)-visit” ad model (CPV) is potentially so significant. Some of that retailer ad spending... [Read more]
‘Martech That Matters – And For Marketers Who Actually Use It’ – Forrester
Peter O’Neill says, “Sick of scouring sector landscapes with thousands of vendor logos organized into loosely defined categories? I mean, do you really need to know the names of scores of predictive analytics vendors out there? What’s the total Martech ecosystem going to tally this year – 7000+ vendors? Actually, yes. Yes it is. As... [Read more]
‘Automating SEO: An introduction to Python’ – EConsultancy
Ben Davis says, “One of the most practical and inspiring talks at last week’s Brighton SEO came from Anita Valentinova, on the topic of using Python to automate SEO. Valentinova is a senior SEO specialist at VistaPrint, a company that runs 21 websites with over 40,000 webpages. Unsurprisingly, automation is an attractive prospect when working... [Read more]
‘7 Intriguing Questions to Include in Your Prospecting Email’ – HubSpot
Aja Frost says, “Ending your first email to a prospect with a question gets their mental gears turning, demonstrates your subject matter expertise, and helps kick off a meaningful conversation. Perhaps most importantly, it makes your message memorable. The Zeigarnik effect states that people fixate on unfinished tasks — so leaving a question... [Read more]
‘The Wonderful World of SEO Meta Tags [Refreshed for 2017]’ – MOZ
Kate Morris says, “Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they’re... [Read more]
‘4 Ways to Sell (a Lot) More on Amazon’ – Entrepreneur
David Mercer says, “Amazon is a truly gargantuan marketplace with millions of products and hundreds of thousands of sellers all competing to make sales and capture market share. According to the Seattle Times there are more than 2 million sellers registered on Amazon’s marketplace. It’s a vibrant, living ecommerce ecosystem that is full of... [Read more]
‘Instagram Stories tops 200M daily users, now bigger than Snapchat’ – Marketing Land
Tim Peterson says, “Eight months after Instagram copied Snapchat’s Stories, Instagram’s clone is officially bigger than Snapchat. Every day, more than 200 million people use Instagram Stories, the Facebook-owned photo-and-video app announced on Thursday. By comparison, Snapchat averaged 158 million daily users in the fourth quarter of 2016,... [Read more]
’19 Statistics About Multicultural Millennials Marketers Should Know’ – HubSpot
Sophia Bernazzani says, “Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036. Additionally, this age group is the most active and engaged across social media... [Read more]
‘Overcoming Content Roadblocks in a Highly Regulated Industry’ – Entrepreneur
Joe Griffin says, “You know the drill: Your email app dings, announcing your latest Google Alerts. You rush to your inbox, scan every headline, pull out two or three you think would make great stories and begin writing a timely, fresh piece that will resonate with your target audience and capitalize on trending topics. Then, because you work... [Read more]
‘How visual search is helping ecommerce brands’ – EConsultancy
Nikki Gilliland says, “It’s a hard thing for a writer to admit, but sometimes, it can be downright tricky to find the right words. When it comes to searching for products online, it’s usually much easier to imagine what you want than describe it. Luckily, visual search is helping to change this, making it much easier for consumers to find... [Read more]
‘The MozCon Local 2017 Video Bundle Is Here!’ – MOZ
Danielle Launders says, “At MozCon Local we came, we learned, and now we share! We invited 16 speakers to dive into all aspects of local marketing and SEO in 13 keynote-style presentations and one Q&A panel with local search experts. Throughout the day we dove into such topics as link building, citation sources, reviews, industry trends, and... [Read more]
