Latest News
Two Ways to Build Emotional Connections with Your Customers
Connecting with the clients is a priority for almost all the marketers. In today’s era, offering a great customer experience is the goal of every brand where communication helps. That is why marketers build website that communicate with the visitors well. Forrester’s Kate Leggett has share two ways marketers can use to build an emotional connection... [Read more]
Use These Tools to Improve Blogging Efforts
Blogging is an engaging task which produces great results. It helps marketers stay connected with their prospects and clients. With right tools, marketers can make their blogging efforts smooth. Ann Smarty of Content Marketing Institute has shared information about nine blogging tools that can help marketers. Ann says, “The following tools will... [Read more]
Using Customer Testimonials in Your Content Marketing
Customer testimonials help marketers in a great manner as they help them persuade prospects to become clients. According to a Nielsen survey, 92% people trust products recommended by their peers and 70% trust the recommendations of the people they do not even know. Sujan Patel has published an article on CMI sharing nine strategies marketers can use... [Read more]
7-Step Guide to Set-up AMP for WordPress
Whether it is desktop or mobile, speed of your site matters. That is what has driven marketers towards the adaptation of Accelerated Mobile Pages (AMP). Most of the content providers use WordPress as their content management solution. According to a MediaPost research, Google AMPs can load websites 15-80% faster than standard mobile pages without compromising functionality. Search... [Read more]
WP Engine Launches ‘Content Performance’ Tool
WP Engine has launched Content Performance, a Performance Intelligence solution for marketers and publishers. According to the company, this new tool will help marketers drive higher brand engagement with greater agility through WordPress and get better insights into their entire WordPress content. Key benefits of Content Performance Unlock New Google... [Read more]
Managing Customer Relationship with Emails
Email marketing survives as a long-form marketing tool. According to recent surveys, more and more marketers are planning to spend more on email marketing services. Martech Today columnist Scott Heimes advises marketers to leverage data that can deliver personalized experiences to customers through email. Heimes says, “Brands are increasingly... [Read more]
eCompare: a better affiliate store builder #ad
eCompare was released over the weekend by Mark Bishop, Venkata Ramana and their team. eCompare is a price comparison tool embedded in an affiliate store site. Your store lets you earn commissions from the top 7 affiliate networks in the world. This software automatically builds an online affiliate store under your direction, a store that connects with... [Read more]
In Q1 2017, More People Turn to Long-form Video Content
Video has become an integral part of marketers’ content marketing strategy. Social networks like Facebook have turned to be video-focused domains. According to Ooyala’s Global Video Index Q1 2017, more and more Internet users are turning to videos and the latest trends show that they are watching long-form video contents now. More Findings In... [Read more]
70% Marketers Advertise on Search and Social
The Digital Marketing Depot has released ‘The State of Digital Advertising 2017’ report. According to the report, today 70% marketers advertise on both search and social. More Findings 34% of marketers plan to increase their mobile search budgets by more than 30% 43% marketers plan to use local extensions as part of a mobile optimized approach... [Read more]
3 Things You Should Know About Cognitive Search
Cognitive Search depends on Product Data, Customer Data and Curated Content. It leverages data from user behaviors and preferences contextualized with understanding of use cases, user tasks, solutions and processes. Forrester’s Mike Gualtieri compares cognitive search with AI version of he enterprise search. He has shared three things that... [Read more]
Are You Making These Mistakes While Choosing a CRM?
A good CRM software helps marketers maintain better client relationship, improve ability to cross-sell, increase team collaboration, improve efficiency to serve clients and more. Choosing a CRM is a challenge for most marketers since there are several provides who claim their system as ‘best’. HubSpot’s Padraig O’Connor has listed... [Read more]
Make More Sales with These Tips
HubSpot writer Michael Mehlberg has shared four tips that can help marketers make more sales online. Mehlberg has focused the tips on presenting a deal that convinces people to make a purchase. On maximizing your marketing reach, Mehlberg says, “Developing new relationships is key to advancing your career and/or growing a business. However,... [Read more]
