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Google has announced the availability of Google Posts to the Google My Business users. According to Google, this drive will help local businesses to attract new customers and build relationships with the already existing customers. Google Posts can be used to – share daily specials or current promotions promote events showcase top products connect... [Read more]

Viddyoze was the first video “intro” creation software. Their long experience has kept them ahead of the pack of their newer competitors. Now there’s a new video tool available that dwarfs what Viddyoze can do. It’s called Viddyoze Live Action. Yes, it’s by the same team that created the original Viddyoze and then Viddyoze... [Read more]

Apart from using content to have a live link between you and your clients, you can also generate some revenue with your quality content. Marketing Land columnist Rachel Lindteigen has shared three ways marketers adopt to drive revenue from their content. In one of her tips, Lindteigen says, “If you have an e-commerce site, look at your product... [Read more]

Constant flow of quality content required by your subscribers, prospects and customer keeps you in live touch with them and makes them realize the need for the content you are supplying. CMI’s Joe Pulizzi has shared eight content marketing ideas to improve your 2017 content marketing efforts. Pulizzi says, “As you complete your internal... [Read more]

According to an Animoto study (reported by eMarketer), in next 12 months 50% of marketers plan to increase their investment in social video advertisement on Instagram. 52% of them plan to increase their investment in Twitter video ads. More findings 67% of US marketers run video ads on Facebook 51% of marketers run video ads on YouTube 25% of surveyed... [Read more]

Email personalisation is very essential in the modern marketing scenario. Consumers expect tailored experiences in every channel of marketing, and email is not an exception. Econsultancy’s Kath Play has shared an email personalisation template for marketers. The template focuses on objective determination, strategy development and tactics selection. On... [Read more]

According to YouTube official blog, there are 1.5 billion logged in viewers who visit YouTube every single month. With the announcement this statistics, The company has also announced a new look for the app and YouTube’s desktop site. Also YouTube TV is going to be expanded in Dallas-Fort Worth, Washington, D.C., Houston, Atlanta, Phoenix, Detroit,... [Read more]

In Influencer Marketing, an influencer’s impact depends on both their audience size and engagement on a given social network. Knowing this can help you be more cautious while planning your next influencer marketing campaign. Kristina Libby, Founder of SoCu, has shared some influencer marketing tips on Entrepreneur website. Libby says, “Every... [Read more]

With Facebook, Instagram, Snapchat and Pinterest getting tons of daily users, marketers get an unique opportunity to reach out a great mass in multiple ways. In using these channels, customer data analysis plays a significant role. Entrepreneur writer Alfred Lua has shared seven tips to help marketers get better social media marketing results. Lua says,... [Read more]

If you want to build you audience for pennies, Kevin Fahey is offering training in how to become an effective advertiser on YouTube and Facebook. Fahey says he and his students have bought 1,000 Views For $1.00. And in this new training, he wants to show you how he did it. Ads creating traffic for your site start the process of collecting leads; the... [Read more]

Facebook has 1.18 billion daily active users as per September 2016 and global users spend 50 minutes a day on average with Facebook properties. Keeping these statistics in mind, one would not think before advertising on this social network. One need to be careful while choosing the ad plan and setting the budget and demography of the advertisements. HubSpot’s... [Read more]

In 2016, an average influencer marketing programme campaign cost marketers between £20,000 and £40,000. The expenditure was expected to double this year. But, for marketers, proving ROI on influencer marketing is one of the biggest challenges by brands and influencers alike. Econsultancy’s James Collins has published an article on using sales... [Read more]