Latest News
‘Engage Customers With Mobile Wallet Marketing’ – Forrester
Xiaofeng Wang says, “Forrester predicts that the future of mobile wallets will go far beyond mobile payments. In the West, this vision is still a work in progress. However, Chinese digital juggernauts Alipay and WeChat have morphed their mobile wallets into rich customer engagement platforms. My latest report, “Engage Customers With Mobile Wallet... [Read more]
‘Are AdWords advertisers about to get a lot more Quality Score reporting metrics?’ – Search Engine Land
Ginny Marvin says, “Quality Score reporting in the AdWords interface leaves much to be desired. Only the current Quality Score is available, and granular details are contained in individual pop-ups that make analysis cumbersome. That could be changing. Avner Pinchover shared a blog post on the Israel version of the Inside AdWords blog with Search... [Read more]
‘3 Best Practices to Nurture a Content Writer Into an Industry Expert’ – CMI
Joe Griffin says, “The vast majority of content writers are generalists. They are talented with language; they understand how to structure effective blog posts, lists, guides, etc. However, their biggest challenge is learning how to write from a place of true knowledge and not broad conviction. The nurturing process for content writers has far... [Read more]
‘TapInfluence adds tool to automatically check influencers’ posts for FTC compliance’ – Martech Today
Barry Levine says, “Influencer marketing — where bloggers, YouTube celebrities and others are paid to wax enthusiastic about a new shampoo or whatever — is a Wild West with rapidly moving boundaries. In the US, the Federal Trade Commission (FTC) acts as a tough sheriff trying to cover millions of acres of territory with few helpers, as it... [Read more]
‘CMO audit series, Part 2: Untangling the web of mobile technology’ – Marketing Land
Scott Rayden says, “This CMO audit series sets out to provide insight into the six most significant growth drivers in marketing: customer journey, marketing technology, growth channel mix, user experience, devices and analytics. (If you didn’t catch Part 1, on the customer journey, catch up now.) Today’s post will focus on technology. As... [Read more]
‘Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide’ – Copyblogger
Jerod Morris says, “I hate to be the one to break this to you, but … Your audience does not need your ideas. Sorry to disappoint you. It’s true though. Your audience is exposed to plenty of ideas. Everywhere they turn online and offline, they are bombarded with ideas. Ideas, ideas, ideas. Mostly filler and fluff. Think about yourself. Do... [Read more]
‘Four email marketing basics to always keep in mind’ – EConsultancy
Ben Davis says, “Econsultancy has published a new report titled The Fundamentals of Email Marketing. Subscribers can download the report in full. Here, I have picked out just a few slivers of wisdom. Some of these points are marketing 101, but with so much new technology on the market, practitioners must keep the fundamentals in mind. 1. SMART... [Read more]
‘How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools’ – HubSpot
Karla Cook says, “With so many custom fonts readily available for download, selecting a combination of typefaces to feature on your next project can be an unexpected time sink. There are seemingly endless pairing possibilities — how can you be expected to choose? Whether you’re diving into a major website redesign or a creating... [Read more]
‘Why Amazon, eBay and ASOS are fighting the government hard on its plans to scrap the GST threshold for online purchases’ – SmartCompany
Emma Koehn says, “Online purchases of less than $1000 made from overseas suppliers will be subject to the goods and services tax (GST) from July 1, but overseas retail giants are now fighting it out over how and when the policy should be implemented. Global shopping marketplace eBay has said the policy could force it to prevent Australians from... [Read more]
‘Here’s What You Must Do When Expanding Your Business’ – Small Business Trends
Jeff Charles says, “It’s finally happened. You have worked day and night to reach this moment. Your business has grown to the point where you need to expand. You are ready to scale. However, it is important to make sure you scale your business the right way. The last thing you want is to grow too fast. It’s a mistake many companies make. The... [Read more]
‘Nature or Nurture? Culture As A Cornerstone Of Global Branding’ – Forrester
Milan Hanson says, “The Earl of Greystoke would have grown up in an idyllic English manor, sipping tea and munching on clotted cream biscuits, were it not for a rather unfortunate turn of events that left him orphaned in equatorial Africa, being raised by a she-ape. At the heart of Edgar Rice Burroughs’ tales of Tarzan, which have captivated... [Read more]
‘Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment’ – Search Engine Land
Janet Driscoll says, “Like any marketing channel, SEO is an investment. Whether you’re using in-house resources or hiring an agency to do the work, SEO isn’t free. To make the most of your SEO time (and perhaps direct financial) investment, it’s helpful to have an SEO strategy established to be your road map for execution. However, one... [Read more]
