Latest News

Barry Levine says, “While IBM’s Watson supercomputing service is named after former IBM chairman and CEO Thomas Watson, the name also recalls another famous Watson. “Mr. Watson, come here,” Alexander Graham Bell reportedly yelled into the mouthpiece of the first working telephone in 1876, summoning his assistant and marking the first call... [Read more]

Brian Sutter says, “There’s nothing small about a small business. If you run one, you know this. “Small” businesses – companies with 500 employees or less – employ nearly half the U.S. workforce. They create a third of U.S. exports. They’re responsible for the lion’s share of net new jobs. And yet, small businesses often neglect... [Read more]

Paul Roetzer says, “In spring 2015 I launched an internal initiative named Project Copyscale to determine whether it was possible to automate content creation with artificial intelligence. Specifically, I wanted to figure out, could we use machines to write blog posts at scale? The idea was inspired by a SXSW session I attended that year featuring... [Read more]

Kerry Flynn says, “Once upon a time, Facebook was just a website for college students to connect. If Facebook gets its way, it’ll be the go-to solution for all companies, especially small businesses, to run their operations. “If you think about over the last 13 years, we’ve been making progress on our mission of making the world... [Read more]

Matt McGee says, “So you want to win in local search this year? Yep, so do millions of small- and medium-sized businesses. And so do all those huge national chains with thousands of locations scattered across the country. Competition in local search is incredibly fierce. Fortunately, about three dozen of the world’s smartest local SEOs have... [Read more]

Adam Weiss says, “Affiliate marketing is built on fostering relationships between brands and publishers — and providing something of value to the consumer such as a coupon, a special offer, cash back or product advice. The channel affords advertisers some of the best opportunities to reach consumers in a unique environment, but understanding... [Read more]

Oren Bioman says, “Business leaders who have come of age in the context of a connected social world have a drastically evolved perspective on everything from news and education to sports, relationships and advertising. There is a new expectation and social contract with advertisers, which favors conversation over broadcast messaging, requiring... [Read more]

Annie Pilon says, “Video marketing has become increasingly important for businesses of all sizes. And YouTube is one of the most popular platforms for posting and sharing those videos. If you have a YouTube channel for your small business, or are thinking of starting one, here are 20 ideas for types of content you can post. Video Ideas for YouTube Product... [Read more]

Emma Brudner says, “Trends tend to go in cycles. There’s a reason for the saying “what’s old is new again” — if something was popular once, odds are it’ll come back sooner or later. Modern sales practitioners and experts spend a lot of time talking about ways to optimize sales emails and social media messages... [Read more]

SC team says, “For many of us, IT systems are a complicated line of terms that mean very little to the uninitiated. From where it began at single-use servers, through to hardware visualisation and converged IT infrastructure. The terms themselves are enough to baffle a business owner before they find out more. The latest term doing the rounds... [Read more]

Milan Hanson says, “Back when I worked in I&O we weren’t very popular. Not personally, mind you, but as a team. Why? Because we seldom satisfied user requests quickly, and sometimes not at all.  We were the defenders of stability, resistant to change.  Just maintaining the technology every day – “keeping the lights on” –... [Read more]

Cara McGoogan says, “YouTube is cracking down on users that post extremist and pirated videos by cutting off adverts for accounts with under 10,000 viewers. The Google-owned video website will block advertising from appearing on channels that have not reached the threshold, in an attempt to stop people profiting from stolen and inappropriate... [Read more]