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Automated email campaigns are great for marketers as they help marketers deliver a targeted sequence of email to the subscribers according to the predefined schedule. AWeber writer Julia Nitschke has shared five strategies to enable marketers design and deliver effective automated email campaigns. On sending useful content, Nitcshke says, “The... [Read more]

Mobile has become a major player in the e-commerce now. Improving mobile conversion rate can help retailers take their business to new heights. Econsultancy’s Steve Borges has published an article sharing tips on using data to improve mobile conversion. Borges has talked about the three major stages of the customer journey that can help marketers... [Read more]

MOZ’s Rand Fishkin has posted a Whiteboard Friday videos on ‘Creating Influencer-Targeted Content to Earn Links + Coverage’. MOZ team says, “Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics... [Read more]

The Instagram ads allows businesses to drive awareness and increase their customer base through visuals. It is a unique opportunity for marketers to target 700 million plus users of this network. Entrepreneur writer Kim Walsh-Phillips has published a seven-step Instagram ad campaign blueprint to help marketers create outstanding ads. Kim says, “Review... [Read more]

Paid search marketing campaigns help you win customers who are actively seeking the products and services you provide. Search Engine Land columnist Thomas Stern has shared three ways to help marketers achieve desired marketing outcomes such through SEO and PPC. On keeping SEO and paid search together, Stern says, “Optimal online marketing campaigns... [Read more]

Kissmetrics is hosting a webinar on ‘5 Key customer segments to automate and engage with through email’ on Thursday, June 22 at 10.00 am PT. The webinar will address topics such as customer segmentation and data analysis. Webinar speakers Kath Pay, Founder and Snr Consultant, Holistic Email Marketing Thue Madsen, Marketing Operations... [Read more]

TurnTo Networks, a next generation customer content solutions provider, has published the findings from its new research ‘Hearing the Voice of the Consumer: UGC and the Commerce Experience‘. The findings reveal that user-generated content (UGC) marketing tactic influences 90% of shoppers’ purchasing decisions. This survey covered... [Read more]

Content needs to read and liked by people. Then only it serves the right purpose. Content promotion is a task that can make your marketing efforts more successful. Marketing Land’s Andrea Lehr has shared three common promotion mistakes that marketers make while trying to expand their content marketing. Lehr says, “Great content doesn’t... [Read more]

Facebook pages help marketers increase exposure to potential customers, get more leads, lower marketing expenses and reach targeted audiences. HubSpot’s Amanda Zantal-Wiener has shared fourteen tips to create engaging Facebook pages. Wiener says, “If you’re not creating a Facebook Page with a comprehensive strategy to get noticed,... [Read more]

Partnership Marketing is a collaboration of organizations for developing mid-term or long-term marketing programs designed to help each other meet business goals. It is a for marketing which presents win-win situation for the partners. Econsultancy’s James Cristal has published a two-part guide on partnership marketing. It focuses on 10 types... [Read more]

An event called ‘Supercharged: Marketers and Machines’ is going to be held in London on July 4, 2017. The event focus is on AI-powered marketing & pairing marketers and machines for maximum results. Key speakers of the event are: Alex Miller, Founding Partner, Byte London Ashley Friedlein, Founder, Econsultancy Jennifer Day, Customer... [Read more]

In content marketing, quality and relevance matter. These are the criteria that make your content marketing campaigns successful. If your content is not having the stuff that interests the audience, it won’t help you. Entrepreneur writer Andrea Lehr has shared three ways marketers can strengthen their content marketing efforts. Lehr has focused... [Read more]