The Digital Marketing Depot has released ‘The State of Digital Advertising 2017’ report. According to the report, today 70% marketers advertise on both search and social.

More Findings

  • 34% of marketers plan to increase their mobile search budgets by more than 30%
  • 43% marketers plan to use local extensions as part of a mobile optimized approach to paid search marketing
  • 40% plan to use extended text ads for mobile search marketing
  • 42% marketers say that content marketing is their top priority in 2017
  • 39% and 30% of marketers said that search marketing and social media re their priorities respectively.

The State of Digital Advertising 2017

You May Also Like These Topics...

Embrace Brand on Top of Demand: Recession-Proof Your Ad Spend, November 1 [Webinar]

While many marketers find justifying brand marketing spending to be a challenge, advances in technology are making it possible for professionals to see exactly which activity is leading to ROI. Adweek is hosting a webinar ‘Embrace Brand on Top of Demand: Recession-Proof Your Ad Spend’ on Tuesday, November 1, 2022, at 1.00 pm EDT. The […]

Sharing is caring

A Guide to CPS Advertising and Analyzing PPC Campaigns [Guide]

Cost per sale (CPS) is a business model in which an advertiser pays a commission to a publisher for each sale that is generated from a click on an ad. CPS advertising is also known as pay-per-sale (PPS) or cost per acquisition (CPA) advertising. PPCexpo has published ‘A Guide to CPS Advertising and Analyzing PPC […]

Sharing is caring

Explained: Marketing and Future of In-Game Ads

In-game advertising is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product. MarTech contributor Chris Wood has published an article elaborating how marketers are preparing for the future of in-game ads. He says, “As the IAB rolls out new ad standards for gaming, marketers at brands and […]

Sharing is caring

Improving Your Digital Ad Strategy 101

Effective digital advertising enables you to reach a wider audience and promote your products and services. MarketingProfs contributor Rebecca Bugger has published an article explaining digital ad strategy. She says, “As the way we interact with the world changes, so too do the ways companies advertise their products. Online advertising is more powerful, and more […]

Sharing is caring
Sharing is caring