A good CRM software helps marketers maintain better client relationship, improve ability to cross-sell, increase team collaboration, improve efficiency to serve clients and more.

Choosing a CRM is a challenge for most marketers since there are several provides who claim their system as ‘best’. HubSpot’s Padraig O’Connor has listed eleven mistakes that people make while choosing a CRM.

O’Connor says, “We asked leading sales and marketers to tell us the most common mistakes of evaluating CRM software — so you don’t make the same ones.

1) Unwillingness to Use a CRM

“The biggest mistake I see businesses make is not actually jumping in and utilizing a CRM. I’m not just talking about the smaller companies either — it staggers me that there are a lot of companies with more than 100 employees who haven’t set up a CRM. The benefits of a CRM are huge, and in today’s market there is no excuse for not being able to find an affordable, modern, and easy-to-implement CRM.”

2) Failure to Define Why You Need a CRM

“The biggest mistake I see when companies choose a CRM is that they haven’t defined what they really need from the system”.

The 11 Biggest Mistakes People Make When Choosing a CRM

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