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Key facts of online marketing: 1. Having a product of your own to sell is one of the keys to a growing online income. Product owners typically earn more than their affiliates. 2. Software pays big. Training is nice, but the buyer still has to take advantage of it, wehi8ch usually means a lot of work. On the other hand, software does something for the... [Read more]

Ignite Visibility has released a documentary called ‘SEO: The Movie’. It features interviews with SEO experts focusing on the early days of SEO and the impact that affiliate marketers, the impact of Google Toolbar on SEO, how Google’s rankings update impacted webmasters and more. The documentary features Danny Sullivan, Rand Fishkin,... [Read more]

Google’s Mobile-first Index is expected to arrive in 2018. As reported by Search Engine Land, in a drive to help prepare webmasters to prepare for it, Google has hinted them to switch m-dot domain to responsive. The responsive domains deliver faster performance due to absence of proxy server. In it all content is served from a single URL so the content... [Read more]

SEO is the core purpose why marketers adopt content marketing. Quality content helps them get good search engine ranking. But to survive in the ranking competition, you need to keep your content fresh and likable. It requires persistent efforts to know what people are in need of and accordingly publication of the suitable content helps. WordStream’s... [Read more]

The SMX Advanced 2017 team has uploaded a video of Google’s VP of Product Management, AdWords, Jerry Dischler, talking about future developments and opportunities for advertisers. Jerry’s talk focuses on AMP, machine learning, online-to-offline attribution, new AdWords interface etc. Here is the full video.  [Read more]

The WordPress Plugins page features 50,706 plugins. Many bloggers publish list of great plugins for various categories. These plugins make your blogging journey smooth and fruitful. AWeber’ Sam Hollis has shared a list of seventeen WordPress plugins that help marketers improve their email marketing efforts. Hollis says, “If WordPress is... [Read more]

Internet bots or web robots are used widely for achieving online marketing goals. Innovation is the key to using the bots and getting better results. MOZ’s Alexis Sanders has published a guide on using JavaScript and SEO. It covers the basics of JavaScript and SEO and how webmasters can use it. Sanders says, “Understanding JavaScript and... [Read more]

Content marketing is a wide domain now. It included the user-generated content, videos, testimonials, guest posts and more. It requires a definite plan to execute an effective content marketing strategy. Copyblogger columnist Stefanie Flaxman has shared a three-step plan to help marketers manage and complete their content marketing projects. The plan... [Read more]

Content Marketing Institute is hosting a webinar on ‘Inbound and Outbound: Creating a Dual-Powered Adaptive Journey’ on Wednesday, June 21 at 2.00 pm EDT. This webinar will focus on various inbound and outbound marketing tactics. Webinar speakers Adam Mertz, Sr. Director, Product Marketing, Act-On Software Robert Rose, Chief Strategy... [Read more]

Today we use multiple tactics to get more visitors to our websites and the customers. The ways include social media, video networks, email marketing etc. Many of the Facebook, Instagram and Twitter accounts are created for the sake of getting more website visitors. To help marketers get more web traffic, Entrepreneur writer Toby Nwazor has shared four... [Read more]

Social media is growing in terms of several networks now. And Instagram is growing faster than any other social media network today. Marketers use social media to promote their products and services to a wider range of people. But according to Lesya Liu of Entrepreneur, they can also build their email lists with the network like Instagram. Liu has... [Read more]

If you use video for strengthening your marketers, you should be well aware about the View Through Rate (VTR) which is calculated by dividing the number of completed views on a skippable ad by the number of its initial impressions. Business.com writer Rich Dress has shared an article advising marketers to consider YouTube VTR seriously to improve the... [Read more]