Latest News

Devising an effective SEO strategy helps online marketers get the right exposure in search engines. MOZ columnist Bill Sebald has shared an article on building effective and long term SEO strategies. Sebald says, “Whether you’re an agency, consultant, or in-house at a company, getting buy-in for an SEO strategy can be challenging. SEOs... [Read more]

Content Marketing Institute is hosting a webinar on ’30 Essential Tips to Document Your Content Marketing Workflow’ on Wednesday, June 14 at 2.00 pm EDT. This webinar attendees will learn the best practices for documenting a workflow to successfully execute a content marketing strategy. Webinar speakers Heather Hurst, Director, Corporate... [Read more]

94% marketers agreed that Influencer marketing has worked for them. According to an eMarketer report, 86% of marketers have used influencer marketing in the past year. Business.com columnist Kim Westwood has shared five trends that are taking place in the influencer marketing domain. Here are the trends Westwood has focused: Micro-influencers will... [Read more]

In a normal day, a web user sees ads repeatedly. To solve this issue Google launched ‘Unique Reach’ during the Marketing Next conference in San Francisco. Unique Reach captures the number of times the same person has seen an ad. It aggregates impressions across devices, campaigns and formats. With this new tool, marketers and publishers... [Read more]

Marketing Land columnist Tim Peterson has published an article to guide marketers on Snapchat Advertising and how to utilize its self-serve tool. Peterson has described Snapchat’s ad formats, ad targeting and ad pricing. Peterson says, ”A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like... [Read more]

It’s critical for your site to be on the first page of Google’s search results if you want to make reasonable sales. Very few people ever scroll to the second page of search results. Reaching the second page is not a whole lot better than reaching page 50. You really need to be on the first page to get sizable traffic to your site. But that’s... [Read more]

Yahoo! Aabaco Small Business has introduced  ‘Website Builder Lite’ that will cost webmasters $1 a month. After the first month, a Lite subscription is $5 per month. The software features 150 website templates. Raghu Kodali, Director, Product Management, says, ”With Lite, connecting a domain to your site has never been easier –... [Read more]

Google has launched reCAPTCHA Android API as a part of Google Play Services. This new API is intended to provide a streamlined user experience on mobile. According to Google, with this API mobile users will be able to enjoy their apps without being interrupted and stay away from spam and abuse. Wei Liu, Product Manager, reCAPTCHA says, ”reCAPTCHA... [Read more]

Google Analytics helps marketers analyze the performance of their websites by enabling them to measure ROI of marketing activities, impact of content engagement and understanding audience behavior. In an in-depth article, MOZ columnist Tom Bennet has shared how Custom dimensions feature can be used to supercharge your Google Analytics reporting setup. Bennet... [Read more]

The WordCamp for Publishers – 2017 event is going to be held in Denver, Colorado on August 17-19. The event is going to have speakers who work with journalists and publications on all aspects of digital publishing. The WordCamp for Publishers team says, “Speakers and workshop facilitators have already been selected and published to the... [Read more]

HubSpot has compiled data from Mary Meeker’s Internet Trends Report and has presented significant findings about the future of Internet, Mobile and Social. Key findings In 2017, Internet ad spending will exceed $200 billion In 2017, revenue from ads on Google and Facebook made up 85% of online advertising revenue Facebook online advertising revenue... [Read more]

In today’s marketing environment, people are seeking  information, inspiration, and knowledge. If you are able to blend these three together, there are more chances for your content marketing success. HubSpot writer Meghan Keaney Anderson has shared nine B2B content marketing examples to help marketers. Anderson says, “Many B2B marketers... [Read more]