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Email marketing survives as a long-form marketing tool. According to recent surveys, more and more marketers are planning to spend more on email marketing services. Martech Today columnist Scott Heimes advises marketers to leverage data that can deliver personalized experiences to customers through email. Heimes says, “Brands are increasingly... [Read more]

eCompare was released over the weekend by Mark Bishop, Venkata Ramana and their team. eCompare is a price comparison tool embedded in an affiliate store site. Your store lets you earn commissions from the top 7 affiliate networks in the world. This software automatically builds an online affiliate store under your direction, a store that connects with... [Read more]

Video has become an integral part of marketers’ content marketing strategy. Social networks like Facebook have turned to be video-focused domains. According to Ooyala’s Global Video Index Q1 2017, more and more Internet users are turning to videos and the latest trends show that they are watching long-form video contents now. More Findings In... [Read more]

The Digital Marketing Depot has released ‘The State of Digital Advertising 2017’ report. According to the report, today 70% marketers advertise on both search and social. More Findings 34% of marketers plan to increase their mobile search budgets by more than 30% 43% marketers plan to use local extensions as part of a mobile optimized approach... [Read more]

Cognitive Search depends on Product Data, Customer Data and Curated Content. It  leverages data from user behaviors and preferences contextualized with understanding of use cases, user tasks, solutions and processes. Forrester’s Mike Gualtieri compares cognitive search with AI version of he enterprise search. He has shared three things that... [Read more]

A good CRM software helps marketers maintain better client relationship, improve ability to cross-sell, increase team collaboration, improve efficiency to serve clients and more. Choosing a CRM is a challenge for most marketers since there are several provides who claim their system as ‘best’. HubSpot’s Padraig O’Connor has listed... [Read more]

HubSpot writer Michael Mehlberg has shared four tips that can help marketers make more sales online. Mehlberg has focused the tips on presenting a deal that convinces people to make a purchase. On maximizing your marketing reach, Mehlberg says, “Developing new relationships is key to advancing your career and/or growing a business. However,... [Read more]

Your blog is a medium that keeps you in constant touch with your audience and allows interactive communication. To get people’s attention to your blog posts, it is important to craft titles that are different and still meaningful. HubSpot columnist Corey Wainwright has share six tips to write catchy titles for your blog. On keeping your titles... [Read more]

According to Fortune, in 2016, Facebook users watched an average of 100 million hours of video on mobile every day. Facebook’s daily video views increased from 1 billion to 8 billion in one year’s time. Entrepreneur contributor Alfred Lua has shared seventeen ways to help marketers to get more views, engagement and shares on their Facebook... [Read more]

Entrepreneur contributors Chris Haddon and Jason Balin have shared tips to improve online presence in a video. Entrepreneur team says, “Social media isn’t degenerating, despite what you might hear or experience in your own feeds. It’s still a place where you can make your own experience, so don’t fall into the trap of thinking... [Read more]

During the launch week, you have a chance to get Bleupage Pro for a low one-time fee, but after this weekend, your opportunity will expire. As we have reported earlier, Bleupage Pro will automate content for your social media accounts on these social platforms: • Facebook, • Instagram, • • Twitter, • LinkedIn, • Pinterest, •... [Read more]

Marketing Land has reported that Google’s mobile-first index may not be coming until 2018 at earliest. The website has quoted Gary Illyes talking about it during SMX Advanced. Illyes said: “We don’t have a timeline for the launch yet, We have some ideas for when this will launch, but it’s probably many quarters away. Our engineers’ timeline... [Read more]