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Getting and retaining customers is a challenge for all the brands and marketers today. One has to keep inventing the strategies to keep them coming back. Copyblogger’s Stefanie Flaxman has shared some important tips to help marketers get more customers. Flaxman says, “A common goal when starting a new business is getting the word out about... [Read more]

As of 2015, there were 80 million Millennials in the U.S. –having an annual buying power of $200 billion. Today the number has reached far higher. Right marketing strategies can help you make an impact on this huge market made of millennials. Forbes contributors have compiled an article that offers eight tips to attract more millennials. The Forbes... [Read more]

Forrester is hosting a webinar on ‘Digital rewrites the rules of business’ on Wednesday, August 30 at 11.00 am EDT. This webinar is intended to help participants learn how digital transformation has changed the business today. Webinar Speaker Ted Schadler, Vice President, Principal Analyst, Forrester Nigel Fenwick, Vice President, Principal... [Read more]

Content Marketing Institute is hosting a webinar on ‘Your Content Marketing Success Metrics Are All Wrong’ on Wednesday, August 30 at 2.00 pm EDT. The focus of the webinar will be on problems of traditional marketing metrics and more. Webinar Speaker Elle Woulfe, Vice President of Marketing, LookBook Robert Rose, Chief Strategy Adviser,... [Read more]

Providing a great User Experience (UX) is the best way to attract more people to use your digital products. If you want to create a superior UX, it requires the combination of knowledge and insight. Entrepreneur columnist Paulius Stankevicius has published an useful article that shares some insights on a perfect UX. Highlighting the importance of UX,... [Read more]

Many of our long-time readers will know of pediatric heart surgeon, Dr. Mani Sivasubramanian. He operates on children with heart problems, often children who would not have any other means of surgery because their family can’t afford it. Dr. Mani, as he is called, is able to provide this surgery because he earns the money for the expense through... [Read more]

Email automation helps you constantly stay in touch with your prospects and customers with latest offers and updates. Martech columnist Ryan Phelan has published a short guide to help marketers build their email automation campaign. Phelan says, “I’m a big believer in automation, and I have two reasons why automation belongs in an effective... [Read more]

Facebook has announced a new policy which states that the social network will blocking ads from pages that repeatedly share false news. According to Facebook, this step will reduce the distribution of false news and the pages which spread false news will not be able to make money. Satwik Shukla & Tessa Lyons, Product Managers at Facebook say, “False... [Read more]

Copyblogger has opened the registrations for the ‘Digital Commerce Academy’. The academy helps people build their digital business. The DCA covers the following courses: Build Your Online Training Business The Smarter Way How To Create Automated Marketing Funnels That Work Themes, Plugins, and More: Creating WordPress Products the Smarter... [Read more]

To find out how search engines treat JavaScript for indexing, the MOZ team ran an experiment that has brought some useful insights. Talking about the experiment, Bartosz Góralewicz says, “To see how search engines other than Google deal with JavaScript crawling and indexing, we used our experiment website, http:/jsseo.expert, to check how Googlebot... [Read more]

MOZ has released the MozCon 2017 video bundle. The bundle contains 26 sessions conducted during the MozCon 2017. Danielle Launders says, “MozCon may be over, but we just can’t get enough of it — and that’s why our team has worked hard to bring the magic back to you with our MozCon 2017 Video Bundle. You’ll have 26 sessions at... [Read more]

Effectively designed websites and blogs help your convert more prospects. There are plenty of things you should consider while preparing your sites to get maximum return. CMI’s Marcia Riefer Johnston has shared five tips to design better blogs and websites. Johnston says, “When I say, “website design,” what comes to mind? Graphic design?... [Read more]