Latest News
New Version of GMB’s Website Creator Spotted
Mike Blumenthal has reported the launch of new Google My Business website creator. According to Blumenthal, it is accessible either via the Google My Business dashboard. Talking about Google’s revamped site creator, Blumenthal says, “The product lacks a number of obvious features like social sharing buttons, structured data, control over... [Read more]
2017 Q1 Advertising Revenues Reach $19.6 Billion
According to an IAB’s 2017 Q1 overview report, the US digital ad revenues reached $19.6 billion in the first quarter of the year. The ad revenues grew 23% YoY. Key Findings The digital ad revenues grew by $3.7 billion in Q1 2017 as compared to Q1 2016 Q1 2017 earnings represent the second-highest quarter of all time Q1 2017 was seventh consecutive... [Read more]
Search Engine Land’s Periodic Table Of SEO Success Factors Updated
Search Engine Land has updated its Periodic Table Of SEO Success Factors. The updated table focused on factors related to mobile, direct answers and site speed increase. SEL team says, “Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination... [Read more]
Influencer Marketing: 4 Experiments and 3 Tips
According to an eMarketer report, 86% of marketers have used influencer marketing in the past year. This form of marketing in which focus is placed on specific key individuals rather than the target market as a whole is quite popular among the marketers nowadays. HubSpot columnist Aja Frost has shared a blog experiment focused on influencer marketing... [Read more]
‘5 Ways to Superpower Your Content’ Webinar June 28
Content Marketing Institute is hosting a webinar on ‘5 Ways to Superpower Your Content’ on Wednesday, June 28 at 2.00 pm EDT. This webinar is intended to help participants with various content creation and marketing strategies. Webinar speakers Ahava Leibtag, President and Founder, Aha Media Group Michele Linn, Sr. Editorial Director, Content... [Read more]
Do Your Ask These Questions to Your Buyers?
Communication is very important in marketing. An effective marketer will communicate in a way so that the prospects and clients feel important, respected and satisfied. Many a times, we hurt our clients by asking some inappropriate questions. The question could be to get some information about the client or something else. But sometimes it hurts the... [Read more]
These 9 Tips can Help Your Write a Better Copy
Copywriting is an art. And for marketers a copy is the backbone of his profession. A great copy persuades your prospects to become your customers. It helps you in creating your brand image and value of your products and services among your audience. Copyblogger writer Sonia Simone has posted an article guiding writers to improve their copies. On putting... [Read more]
Make Your Emails Persuasive with These Techniques
According to an Email Monday research, 27% marketers send interactive emails, 21.6% try Big Data rationalization in their emails, and 10% try to offer an omnichannel email experience. The key in trying all these tactics is to persuade your subscriber to make a purchase decision. HubSpot columnist Leslie Ye has shared ten sales email persuasion techniques... [Read more]
User-Generated Content Campaigns That are Doing Great on Instagram
User-generated content is the content created by users and consumers about a brand or product. When it comes to making a purchasing decision, people believe in the reviews and recommendations made by other buyers. HubSpot’s Sophia Bernazzani has shared top ten user-generated content campaigns on Instagram. On getting more engagement on Instagram... [Read more]
All You Need to Know about Mobile Conversion Rates
Mobile conversion rates remain low for e-commerce. In 2016, PC-based “traditional” conversion rate was 4% as against Smartphone conversion rates at 1.3%. Econsultancy columnist Steve Borges has posted an article detailing the current status of mobile conversation rates and what retailers need to know. Describing the mobile benchmark, Borges says,... [Read more]
Bleupage Pro, powerful content syndicator, price rising #ad
If you haven’t explored the capabilities of Bleupage Pro, that was announced on Monday, here is a summary . Use it to decide whether this will be helpful to you. Remember, this new software is designed to automate your management of your accounts on up to 7 top social platforms (Facebook, Twitter, 5 more). First, it is 100 percent set and forget.... [Read more]
The Most Disliked Desktop and Mobile Ad Formats
NNGroup has published a report based on the survey of 452 adult respondents from US. The survey tried to find out the perceptions of the participants on various ad formats. Key Findings Modal ad formats are most hated on desktop. 5.82% of participants stated this. Internet users (5.79%) also don’t like to autoplay video ads on desktop 5.75% users... [Read more]
