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Create an effective link building campaign with these tips
Marketing Land columnist Jeremy Knauff has shared a five-step plan to create an effective link building campaign. Knauff says, “Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they... [Read more]
Improve you conversion rate with these eleven strategies
Entrepreneur’s VIP contributor Susan Gunelius has shared eleven call to action hacks to help marketers boost clicks on their sites and improve the conversion rate. says, “As you create your online marketing materials, it’s likely each one will include a call to action button or link. There are many elements that affect the click rate and... [Read more]
Entrepreneur highlights 4 social media trends for 2018
Social media continues to grow and is enabling the marketers to innovate the marketing strategies. With chatots and other tools, social media is offering more and more ways to reach target audience. Entrepreneur’s VIP contributor Jonathan Long has highlighted four social media trends for 2018. Long says, “The end of the year is quickly approaching... [Read more]
‘The Top 3 Ingredients to Drive More Sales through Video Marketing’ Webinar September 14
Kissmetrics is hosting a webinar on ‘The Top 3 Ingredients to Drive More Sales through Video Marketing’ on Thursday, September 14 at 10.00 am PT. The webinar will guide the attendees on how they can utilize video to generate more sales and revenues. The Kissmetrics team says, “Video marketing is the most effective form of online advertising... [Read more]
Findings from E-Commerce Benchmark KPI Study 2017
MOZ’s Alan Coleman has reported fifteen findings from Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study. Coleman says, “Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business’s online performance and understand which metrics... [Read more]
Improve your content marketing with these three components
Any form of marketing requires constant innovation leading to improvement and content marketing is no exception. To help marketers run their content marketing operations smoothly, CMI columnist Pratik Dholakiya has shared three important components. Dholakiya says, “When it comes to talking strategy and tactics, sometimes we still talk about this... [Read more]
Three highlights from Econsultancy’s International Content report
Econsultancy columnist Arliss Coates has published three highlights from the company’s International Content report. Coates says, “Management of content across borders and languages is a real challenge for brands. Most are underperforming in their attempts to centralize governance, expand into new markets and localize content for a diverse... [Read more]
‘How Marketers Learn’ – Econsultancy Report
Econsultancy has released a new report titled ‘How Marketers Learn’. According to Econsultancy, this report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy. The Econsultancy team says, “Embracing a culture of learning and development (L&D)... [Read more]
Commission Gorilla: Help for affiliate marketers’ sales #ad
In many marketing situations, more than one business is promoting a particular product. You have seen it, no doubt. When you are faced with a dozen rivals also promoting a product you want to sell, how do you stand out from the crowd? Often, the buyer chooses which seller (or affiliate) to buy from based on the lagniappe or bonuses. Many people will... [Read more]
HubSpot’s tips for better email marketing results
HubSpot columnist Danny Rubin has published an article on the use of email templates for building relationship with your subscribers. Rubin has analyzed and presented the problems faced by marketers in the email campaigns. Rubin says, “Business professionals are busy people, and the last thing they want is an email from someone who needs a favor.... [Read more]
Topic Clusters: The Next Evolution of Content Strategy [Video]
HubSpot has published a YouTube video on ‘Topic Clusters: The Next Evolution of Content Strategy’. The HubSpot team says, “People don’t search like they used to. Does your SEO strategy reflect this changing behavior? Meet the topic cluster model: an SEO strategy that focuses on topics — as opposed to keywords — to improve your... [Read more]
Creating a pillar page for more effective SEO
HubSpot’s Sophia Bernazzani has published an article on pillar pages, topic clusters and their new importance for your SEO strategy. A pillar page is a page that serves as an anchor for a cluster of related topics (i.e., a topic cluster). Posts related to one of these topics are all ultimately linked to the associated pillar page, as well as... [Read more]
