HubSpot has compiled data from Mary Meeker’s Internet Trends Report and has presented significant findings about the future of Internet, Mobile and Social.

Key findings

  • In 2017, Internet ad spending will exceed $200 billion
  • In 2017, revenue from ads on Google and Facebook made up 85% of online advertising revenue
  • Facebook online advertising revenue is growing at 62% year-over-year
  • 26% of Facebook users who click and ad, make purchase.

On future of online advertising, HubSpot’s Sophia Bernazzani says, “As the rates at which online and mobile ads are blocked by users indicate, many ads are perceived as obtrusive, disruptive, and unhelpful to many people. And it’s true — poor quality ads can drive people away from your site if they create a poor experience for your visitor.

Perhaps that’s why Google and Facebook have started taking steps to penalize publishers advertisers that create disruptive, misleading, and otherwise low-quality ad experiences on their platforms in recent years. Mobile and social media advertising offer a lot of opportunity for reward, but marketers and advertisers need to be mindful of the high stakes when they start creating. Pop-ups, overlays, and clickbait could get you penalized and blocked from future success, so stay tuned for more guidance on mobile marketing and social media advertising“.

Internet Ad Spend Is About to Surpass TV Ad Spend

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