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More and more marketers are optimistic about even better future of email marketing. Email is one of the oldest and long lasting methods of marketing till now. You need a good subscriber base to reach out more prospects and get more customers. Email marketing is popular among digital marketers for effectiveness and return on investment. Andy Favell... [Read more]

According to an Emma report 2017 Email Marketing Industry Report, 58% marketers said that they plan to increase spending on email marketing during the next year. 47% of marketers reported that email generates the most ROI for their organization. The report compiled inputs from a survey of 200 organizations and interviews with over 25 industry leaders... [Read more]

Your content marketing strategy should express why you are creating content, who you are helping, and how you will help them in a way no one else can. It is very important to craft an audience-specific content marketing strategy. Econsultancy’s Richard Jones has shared stories of four brands who have stand out in working out an effective content... [Read more]

Today, Social is an advantage and a challenge. Marketers are watched out by their prospects and customers all the time and they need to be very cautious while using social media as a marketing platform. Econsulatncy’s Nikki Gilliland has shared examples of four brands who dealt with social media crisis. Gilliland says, “Social media crises... [Read more]

Micro-influencer concept of marketing is quite popular among social media. In Micro-influencer programs, brands target individuals with smaller social media followings on to promote products with authentic, visual posts instead of sponsored ads. What Is a Micro-Influencer? HubSpot states: “Micro-influencers are social media users unlike typical... [Read more]

Keyword research plays pivotal role in planning and executing your SEO strategy. Marketers are always on hunt for those niche keyword which can help them get good rankings. MOZ writer Brian Childs has shared a six-step guide to target multiple keywords with one page of your websites. On optimizing a page for multiple keywords, Childs says, “If... [Read more]

MOZ’s Rand Fishkin has posted a video sharing his tips on using using domain authority, page authority and link count metrics. MOZ team says, “How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly... [Read more]

Facebook has introduced a new value optimization tool to help marketers focus their campaigns on anticipated purchase value. According to Facebook, “Value optimization works by using the purchase values sent from the Facebook pixel to estimate how much a person may spend with your business over a seven-day period. The ad’s bid is then automatically... [Read more]

Kissmetrics is hosting a webinar on ‘The Facebook Ads Blueprint: Why most fail, but you won’t’ on Thursday, June 15 at 10.00 am PT. The webinar participants will discover useful Facebook advertising strategies. Webinar speakers Matt Nelson, Senior PPC Account Manager, KlientBoost Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics... [Read more]

In 2016, 62% of B2B content marketers and 63% of B2C marketers were successful with their content marketing than they were in 2015. Last year, 75% of companies increased their content marketing budget and 43% increased the staffing levels of their content marketing departments. 2017 is also seeing a great growth in content marketing. Marketing Land... [Read more]

If you are like most small business marketers, you may think YouTube is a good place for your videos; after all, it’s free. But that may be the very thing that reduces the impact of your videos. The problem is that when you embed a YouTube video on your site, you are tempting your viewers to click on the YouTube logo, which takes them away from... [Read more]

According to a CMO Council report, brands lose consumers when their ads appear near objectionable content. The study states that such ads create a negative experience among consumers. More findings 37% of consumers said that they change their perception about a brand when its ads are seen near objectionable content 11% said that they will boycott or... [Read more]