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HubSpot has published a free book ‘Content Marketing Workbook: A Beginner’s Guide to Applying Content Marketing to your Business’. The ebook is aimed at helping marketers begin their content marketing journey. The HubSpot team says, “Content marketing is a strategic marketing and business process focused on creating and distributing... [Read more]

Getting new customers for your ecommerce site is a big challenge. Making them visit your site and keep them coming is even more changing. Business.com writer Robert Tallack has shared five tips to help market an ecommerce site. Tallack says, “There is no “build it and they will come” in ecommerce. Driving sales for an ecommerce site... [Read more]

Any form of marketing involves continuous improvement with lessons to be learnt from various people. Email marketing is no exception as it can be improved by observing the campaigns run by various marketers. Marketing Land’s Andrea Lehr has shared three mistakes that should be avoided by the marketers to improve your email marketing efforts. Lehr... [Read more]

Google has announced the User First beta program for AdSense users. Describing the features of this program, the AdSense team says, “The User First program offers the following key benefits: Timely, relevant ads for your users: Your visitors who are signed into Google will see ads that they’ll want to engage with more. More valuable ads for... [Read more]

Providing a good customer service is the key aspect of running your business. If you want to keep your business growing, the customers should be kept happy. HubSpot writer Sophia Bernazzani in her recent post shared the examples four brands that provide a great customer experience. Bernazzani says, “More than half of U.S. consumers express loyalty... [Read more]

In the digital era data plays an important role in almost all the business strategies and judgements. And marketing is the one which benefits most with the right data usage. Entrepreneur columnist AJ Agrawal has shared nine techniques to use data-driven marketing for getting more customers. Agrawal says, “Now that marketing is more customer-centric,... [Read more]

Advertising plays an important role in making more sales. An attractive an engaging ad can improve your revenue stream. Entrepreneur columnist Craig Simpson has shared three advertising strategies to help you make more sales. Simpson says, “It’s just a question of finding the keys that “take the guess” out of advertising, and then applying... [Read more]

Forrester is hosting a webinar on ‘Content Marketing Platforms, Q2 2017’ on Wednesday, September 6 at 11.00 am ET. This webinar is intended to share information on various content marketing platforms and their features. The Forrester team says, “In our 37-criteria evaluation of content marketing platform (CMP) providers, we identified... [Read more]

MOZ has published its Whiteboard Friday video. In this issue Rand Fishkin talks about how to diagnose pages that rank in one geography but not another. The MOZ team says, “Are you ranking pretty well in one locale, only to find out your rankings tank in another? It’s not uncommon, even for sites without an intent to capture local queries.... [Read more]

Content development requires newer strategies to boost up the creation of fresh content all the time. CMI’s Rebecca Geier has shared five tips to create content for technical b2b buyers. Geier says, “Let’s tackle the critical factor in all five trends – content is THE deciding factor. How do you create content to engage technical experts... [Read more]

With its huge user base, Instagram has come out as a strong player in the social media marketing domain. To get more out of your Instagram efforts, you need to publish more and more. HubSpot columnist Bethany Cartwright has shared five tips to help you create 30 days worth of Instagram posts in one day. Cartwright says, “Creating a bulk of content... [Read more]

Effective copywriting skills can help you achieve better success in your content marketing efforts. HubSpot columnist Meghan Keaney Anderson has shared six characteristics of a great copy to offer an insight into a great copy creation. Anderson says, “It’s easy to recognize good copywriting when you see it, but there are actually several... [Read more]