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It seems as if the E-commerce is still in its inception. Everyday a new technology appears and labels the previous one as old one. There is no right time to jump into the e-commerce other than now. Entrepreneur contributor Nathasha A R Kumar has shared seven strategies to help marketers build an online e-commerce brand. Nathasha says, “Here are... [Read more]

Content marketing has come out as a strong facet that has enabled the marketers to use an altogether new channel to promote their products and services through content. Most of the marketers use content as a promotional tool now. Entrepreneur columnist Andrew Medal has posted an article showing content as a service as the next evolution of marketing. Highlighting... [Read more]

To sell a product on the web you need to tell people how it can be useful to them and why they should buy it from you. With strong product descriptions you can encourage shoppers to invest in your products. Marketing Land columnist John Lincoln has crafted a 12-point strategy to help marketers come out with effective product descriptions. Lincoln says,... [Read more]

A new and improved version of SmartVideo has just been announced. The original version was released in the Spring to great acclaim. Its job is to automatically personalize videos that you can show to people on Facebook. Now you can automatically show the name, location and other details of the viewer (including their profile picture) in your video for... [Read more]

In any web-based business, achieving an SEO ranking higher than your competitors is a must. For e-commerce too it is true. With proper keyword research and optimization of your e-commerce you can certainly rank higher. Search Engine Land columnist Brian Weiss has highlighted five common e-commerce SEO mistakes and how they can be avoided. Weiss says,... [Read more]

Programmatic advertising  refers to the use of software to purchase digital advertising. According to recent eMarketer estimates, in 2017, programmatic display ad spend will reach nearly $33 billion. And by 2018, three-quarters of video ad dollars will transact programmatically. To help marketers learn more about the programmatic, Econulstancy... [Read more]

To make your blog popular it is important that the search engines like it. With quality content you can always get your blog indexed in the search engines but with rising competition you need to go beyond the creation of content for good SEO rankings. To help bloggers learn how search engines optimize their blogs, HubSpot columnist Lindsay Kolowich... [Read more]

Forrester is hosting a webinar on ‘Measure Marketing Engagement Right Or Not At All’ on Thursday, October 5 at 11 am ET. This webinar will help understand the importance of measuring engagement and major obstacles that marketers face. The Forrester team says, “Marketing engagement measurement is something most marketers say they do,... [Read more]

Forrester is hosting a webinar on ‘Predictive Marketing Analytics: Vendor Capabilities And Buyer Considerations’ on Tuesday, September 12 at 1.00 am ET. This webinar will highlight the importance of predictive analysis and how it is important for B2B marketers. The Forrester team says, “Predictive marketing analytics (PMA) for B2B... [Read more]

As mentioned in our previous article, a pillar page serves as an anchor for a cluster of related topics (i.e., a topic cluster). When combined, pillar page and topic clusters can help you get good SEO rankings. To help marketers and webmasters create effective pillar pages, HubSpot columnsit Amanda Zantal-Wiener has shared five examples covering pillar... [Read more]

To grow your brand you need to keep your customers happy. An efficient CRM helps you store your interactions with potential and existing customers. It allows you to trace their behavior so that you can present the right offer at the right time. HubSpot columnist Aja Frost has published a short guide on using a CRM effectively. Frost has mentioned the... [Read more]

Getting traffic to your B2B website is a challenge. But with right strategies you can tackle this challenge. A well-planned website that is ready to be optimized by search engines could be one of the ways to make search engines realize your presence on the web. Econsultancy columnist Jeff Rajeck has shared three tips to help B2B marketers generate more... [Read more]