‘Measure Marketing Engagement Right Or Not At All’ webinar October 5
Forrester is hosting a webinar on ‘Measure Marketing Engagement Right Or Not At All’ on Thursday, October 5 at 11 am ET. This webinar will help understand the importance of measuring engagement and major obstacles that marketers face.
The Forrester team says, “Marketing engagement measurement is something most marketers say they do, but do they do it right? Currently, B2C marketers lack a consistent, prescriptive formula to approach engagement, and consequently, falter when measuring it. This webinar outlines the specific obstacles that prevent marketers from measuring engagement and delineates steps both at a foundational and practical level to measure engagement properly.
- Understand how behavior, involvement, and emotion serve as the three foundational elements of effectively measuring engagement.
- Learn the proper steps to build out an engagement scoring metric”.
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