Getting traffic to your B2B website is a challenge. But with right strategies you can tackle this challenge. A well-planned website that is ready to be optimized by search engines could be one of the ways to make search engines realize your presence on the web.

Econsultancy columnist Jeff Rajeck has shared three tips to help B2B marketers generate more traffic to their sites.

On how to deal with Google algorithm, Rajeck says, “There is little doubt that organic search, especially from Google, is one of the best ways for B2B marketers to drive traffic to their site. To make this happen, though, marketers need to get their site to the top of the search engine result page as that is where most clicks occur.

Because appearing high in the search rank is so important, though, marketers have long been scheming about how to ‘game’ Google’s algorithm. Google, naturally, is aware of this and understands that if any old site can trick its search engine then Google users will have a bad experience and search elsewhere.

As a result, Google does not offer much information about how to appear high in its results apart from the vague statement “provide high-quality content on your pages, especially your homepage””.

Three ways B2B marketers can drive more traffic to their sites

Econsultancy

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