As mentioned in our previous article, a pillar page serves as an anchor for a cluster of related topics (i.e., a topic cluster). When combined, pillar page and topic clusters can help you get good SEO rankings.

To help marketers and webmasters create effective pillar pages, HubSpot columnsit Amanda Zantal-Wiener has shared five examples covering pillar content, cluster content and hyperlinks.

says, “Pillar pages are both nice and important for SEO. After all, on average, a page that ranks #1 in Google will also rank well for around 1,000 other related keywords. But what are they supposed to look like? Are aesthetics important? How do you organize all of your content assets on a pillar page?

Actions speak louder than words — says the writer — which is why we sought answers to those questions by way of pillar page examples that do an excellent job of organizing and linking to content assets.

1) Typeform: Brand Awareness

At first glance, it’s hard to ignore the positively inbound-y nature Typeform’s Brand Awareness pillar page. It was built to inform, and lives up to its tagline: “Nearly everything you need to know.”

Not only is it aesthetically pleasing — the color palette is, somehow, at once both soothing and bold — but it’s quite easy to navigate”.

5 Pillar Page Examples to Get You Started With Your Own

HubSpot

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