Forrester is hosting a webinar on ‘Predictive Marketing Analytics: Vendor Capabilities And Buyer Considerations’ on Tuesday, September 12 at 1.00 am ET. This webinar will highlight the importance of predictive analysis and how it is important for B2B marketers.

The Forrester team says, “Predictive marketing analytics (PMA) for B2B marketers is a rapidly changing market with diverse service providers whose offerings are not as homogeneous as one might assume. As such, business requirements for buying firms require careful examination to achieve the right match. Drawing from The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017, the coauthors examine the capabilities and strategies of 11 top vendors.

This webinar helps buying organizations navigate the vendor landscape — and the similar messaging and positioning that abounds in it — to determine the best fit for their needs.

Key takeaways:

  • Determine the PMA core use cases and sources of value.
  • Discover the differentiated capabilities in the PMA landscape.
  • Discuss the four prerequisites for successful adoption”.

‘Predictive Marketing Analytics: Vendor Capabilities And Buyer Considerations’ webinar


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