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The WordPress Plugins page features 50,706 plugins. Many bloggers publish list of great plugins for various categories. These plugins make your blogging journey smooth and fruitful. AWeber’ Sam Hollis has shared a list of seventeen WordPress plugins that help marketers improve their email marketing efforts. Hollis says, “If WordPress is... [Read more]

Internet bots or web robots are used widely for achieving online marketing goals. Innovation is the key to using the bots and getting better results. MOZ’s Alexis Sanders has published a guide on using JavaScript and SEO. It covers the basics of JavaScript and SEO and how webmasters can use it. Sanders says, “Understanding JavaScript and... [Read more]

Content marketing is a wide domain now. It included the user-generated content, videos, testimonials, guest posts and more. It requires a definite plan to execute an effective content marketing strategy. Copyblogger columnist Stefanie Flaxman has shared a three-step plan to help marketers manage and complete their content marketing projects. The plan... [Read more]

Content Marketing Institute is hosting a webinar on ‘Inbound and Outbound: Creating a Dual-Powered Adaptive Journey’ on Wednesday, June 21 at 2.00 pm EDT. This webinar will focus on various inbound and outbound marketing tactics. Webinar speakers Adam Mertz, Sr. Director, Product Marketing, Act-On Software Robert Rose, Chief Strategy... [Read more]

Today we use multiple tactics to get more visitors to our websites and the customers. The ways include social media, video networks, email marketing etc. Many of the Facebook, Instagram and Twitter accounts are created for the sake of getting more website visitors. To help marketers get more web traffic, Entrepreneur writer Toby Nwazor has shared four... [Read more]

Social media is growing in terms of several networks now. And Instagram is growing faster than any other social media network today. Marketers use social media to promote their products and services to a wider range of people. But according to Lesya Liu of Entrepreneur, they can also build their email lists with the network like Instagram. Liu has... [Read more]

If you use video for strengthening your marketers, you should be well aware about the View Through Rate (VTR) which is calculated by dividing the number of completed views on a skippable ad by the number of its initial impressions. Business.com writer Rich Dress has shared an article advising marketers to consider YouTube VTR seriously to improve the... [Read more]

Connecting with the clients is a priority for almost all the marketers. In today’s era, offering a great customer experience is the goal of every brand where communication helps. That is why marketers build website that communicate with the visitors well. Forrester’s Kate Leggett has share two ways marketers can use to build an emotional connection... [Read more]

Blogging is an engaging task which produces great results. It helps marketers stay connected with their prospects and clients. With right tools, marketers can make their blogging efforts smooth. Ann Smarty of Content Marketing Institute has shared information about nine blogging tools that can help marketers. Ann says, “The following tools will... [Read more]

Customer testimonials help marketers in a great manner as they help them persuade prospects to become clients. According to a Nielsen survey, 92% people trust products recommended by their peers and 70% trust the recommendations of the people they do not even know. Sujan Patel has published an article on CMI sharing nine strategies marketers can use... [Read more]

Whether it is desktop or mobile, speed of your site matters. That is what has driven marketers towards the adaptation of Accelerated Mobile Pages (AMP). Most of the content providers use WordPress as their content management solution. According to a MediaPost research, Google AMPs can load websites 15-80% faster than standard mobile pages without compromising functionality. Search... [Read more]

WP Engine has launched Content Performance, a Performance Intelligence solution for marketers and publishers. According to the company, this new tool will help marketers drive higher brand engagement with greater agility through WordPress and get better insights into their entire WordPress content. Key benefits of Content Performance Unlock New Google... [Read more]