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Any form of marketing requires in-depth planning. Without a proper plan, your marketing efforts would not bring any ROI. By keeping yourself aware of how successful marketing campaigns are planned and executed, you can help your brand reputation grow. To enable marketers to come out with effective planning for their campaigns Entrepreneur contributor... [Read more]

Data is an integral part of your marketing and branding efforts. By showcasing the facts associated with your products and services you can turn your prospects into customers. In here latest blog entry on HubSpot, Bethany Cartwright has shared seventeen data visualization resources for marketers. says, “Whether you’re writing a blog post,... [Read more]

The Federal Trade Commission (FTC) has settled a complaint against individual social media influencers who have a wide following in the online gaming community. FTC has charged that they have been deceptively endorsing the online gambling service CSGO Lotto. And they have not disclosed that they jointly owned the company. According to the FTC statement,... [Read more]

Content marketing is evolving fast with the newly incorporated mediums such as infographics, videos and more. It requires persistent efforts with detailed research to set and achieve your content marketing goals. To help content marketers understand how to improve their marketing efforts, CMI’s Cameron Conaway has interviewed social media strategist... [Read more]

Guest blogging is a way to offering content to third party websites with the objective of promoting your own products and services. In 2016, Content Marketing Institute;s guest articles helped it grow its organic search and referral traffic. CMI columnist Kelsey Meyer has published an article on improving a content marketing strategy using guest blogging.... [Read more]

Kissmetrics is hosting a webinar on ‘How Kissmetrics can help you get the most out of your behavioral data’ on Thursday, September 21 at 10.00 am PT. The webinar will guide the attendees on how they can utilize behavioral data to enhance their online business. The Kissmetrics team says, “Your prospects and customers are leaving you... [Read more]

According to the Bureau of Labor Statistics, in US about 50% of small businesses fail in the first four years. Establishing and growing a business is a tough task. You need to have a vision and passion to face the hurdles on the way to your entrepreneurship journey. To help business owners get their businesses rooted well, Entrepreneur guest contributor... [Read more]

Content marketing can be one of the powerful strategies to establish yourself as an authority in your desired niche. By using a combination of text and video content you can succeed on the web. Small Business Trends writer Annie Pilon has shared six tips that can help you to establish yourself as an authority using content marketing. On becomeing specific... [Read more]

Email marketing remains at the heart of all marketing channels. It helps you reach out the people who prefer to hear from you. A big subscriber base can help you make your business stand out. AWeber columnist Shelby McGuigan has shared six ways to strengthen your email subscriber base using you blog. McGuigan says, “Tere are quite a few proven... [Read more]

Content marketing is empowered by creativity and continuous efforts for improvement. There are several brands which have created a niche in this domain. CMI’s Stephanie Stahl has shared 22 examples of brands that are winning at content marketing. Stahl says, “If you are looking for the inspiration to advance your own content marketing practices,... [Read more]

In marketing, planning is at the centre of all actions. With proper strategic planning you can build a marketing blueprint that assures success and better ROI. Small Business Trends columnist Annie Pilon has shared ten tips to develop a strong marketing blueprint for your business. Pilon says, “Once you’ve set up your business and created a... [Read more]

Rebranding is a marketing strategy that leads to change in name, term, symbol, design of an existing brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. In the process of rebranding, carving out an altogether new brand is a big challenge for most business.... [Read more]