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Email personalisation is very essential in the modern marketing scenario. Consumers expect tailored experiences in every channel of marketing, and email is not an exception. Econsultancy’s Kath Play has shared an email personalisation template for marketers. The template focuses on objective determination, strategy development and tactics selection. On... [Read more]

According to YouTube official blog, there are 1.5 billion logged in viewers who visit YouTube every single month. With the announcement this statistics, The company has also announced a new look for the app and YouTube’s desktop site. Also YouTube TV is going to be expanded in Dallas-Fort Worth, Washington, D.C., Houston, Atlanta, Phoenix, Detroit,... [Read more]

In Influencer Marketing, an influencer’s impact depends on both their audience size and engagement on a given social network. Knowing this can help you be more cautious while planning your next influencer marketing campaign. Kristina Libby, Founder of SoCu, has shared some influencer marketing tips on Entrepreneur website. Libby says, “Every... [Read more]

With Facebook, Instagram, Snapchat and Pinterest getting tons of daily users, marketers get an unique opportunity to reach out a great mass in multiple ways. In using these channels, customer data analysis plays a significant role. Entrepreneur writer Alfred Lua has shared seven tips to help marketers get better social media marketing results. Lua says,... [Read more]

If you want to build you audience for pennies, Kevin Fahey is offering training in how to become an effective advertiser on YouTube and Facebook. Fahey says he and his students have bought 1,000 Views For $1.00. And in this new training, he wants to show you how he did it. Ads creating traffic for your site start the process of collecting leads; the... [Read more]

Facebook has 1.18 billion daily active users as per September 2016 and global users spend 50 minutes a day on average with Facebook properties. Keeping these statistics in mind, one would not think before advertising on this social network. One need to be careful while choosing the ad plan and setting the budget and demography of the advertisements. HubSpot’s... [Read more]

In 2016, an average influencer marketing programme campaign cost marketers between £20,000 and £40,000. The expenditure was expected to double this year. But, for marketers, proving ROI on influencer marketing is one of the biggest challenges by brands and influencers alike. Econsultancy’s James Collins has published an article on using sales... [Read more]

Automated email campaigns are great for marketers as they help marketers deliver a targeted sequence of email to the subscribers according to the predefined schedule. AWeber writer Julia Nitschke has shared five strategies to enable marketers design and deliver effective automated email campaigns. On sending useful content, Nitcshke says, “The... [Read more]

Mobile has become a major player in the e-commerce now. Improving mobile conversion rate can help retailers take their business to new heights. Econsultancy’s Steve Borges has published an article sharing tips on using data to improve mobile conversion. Borges has talked about the three major stages of the customer journey that can help marketers... [Read more]

MOZ’s Rand Fishkin has posted a Whiteboard Friday videos on ‘Creating Influencer-Targeted Content to Earn Links + Coverage’. MOZ team says, “Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics... [Read more]

The Instagram ads allows businesses to drive awareness and increase their customer base through visuals. It is a unique opportunity for marketers to target 700 million plus users of this network. Entrepreneur writer Kim Walsh-Phillips has published a seven-step Instagram ad campaign blueprint to help marketers create outstanding ads. Kim says, “Review... [Read more]

Paid search marketing campaigns help you win customers who are actively seeking the products and services you provide. Search Engine Land columnist Thomas Stern has shared three ways to help marketers achieve desired marketing outcomes such through SEO and PPC. On keeping SEO and paid search together, Stern says, “Optimal online marketing campaigns... [Read more]