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Free ebook: How to optimize your customer satisfaction and retention
HubSpot has published a free ebook titled “Free ebook: How to optimize your customer satisfaction and retention”. This ebook is aimed at helping businesses build effective customer experiences. Contents of the ebook What makes customers become loyal and how to achieve loyalty for your brand How to provide an effortless experience for your... [Read more]
HubSpot’s guide to ‘Social Selling on LinkedIn’
The concept of social selling has evolved with the evolution of social networks. It is a process of developing relationships as part of the sales process. Social selling takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest. To boost your social selling, LinkedIn is one of the most important networks as it has around... [Read more]
Apps account for more than 80% of mobile time – comScore report
comScore has published its 2017 international mobile report – ‘The Global Mobile Report’. According to the report, on mobile, apps account for more than 80% of the users’ total time. More about report Ben Martin Director, International Marketing Insights at comScore, says, “With the addition of new markets, this report expands... [Read more]
‘How to Use Customer Service as a Marketing Tool’ Webinar October 12
Entrepreneur is hosting a webinar on ‘How to Use Customer Service as a Marketing Tool’ on Thursday, October 12 at 9.00 am PDT. The webinar attendees will learn about the role of customer service in improving the marketing efforts. The Entrepreneur team says, “his webinar will highlight some of the best tools—from customer data/analytics/behavior/personalization,... [Read more]
Tips to optimize your display ad campaigns using GDN
Google Display Network allows businesses to reach out more prospects with their display ads on a wide network of sites on the Internet. You should be aware of the tricks that can help you enhance your advertising ROI. Marketing Land columnist Ratko Vidakovic has published an article highlighting the problems that you may face while using GDN and has... [Read more]
Facebook unveils updated Ads Manager
Facebook has combined the best of Power Editor and Ads Manager into one new tool – the updated Ads Manager. According to the Facebook team, the ad creation and editing features of Power Editor will help advertisers create better ads. The Facebook Ads Manager team says, “The updated Ads Manager interface is designed to feel familiar without... [Read more]
CMI’s guide to creating actionable content marketing personas
A persona is a composite sketch of a target market based on validated commonalities. Persona can be used to form a content strategy for driving productive buyer engagement. With persona you can make sure what kind of content your audience is seeking. To help marketers create actionable content marketing personas, CMI’s Jodi Harris has shared... [Read more]
‘Ideas and Where to Find Them’ Webinar September 13
Econsultancy is hosting a webinar on ‘Ideas and Where to Find Them’ on Wednesday, September 13 at 6.00 am PT. This webinar will share the secrets of finding brilliant creative ideas to meet a commercial brief and discusses tools and techniques to create better work. Econsultancy team says, “The live session will be hosted by Claire... [Read more]
Got negative feedback on your content? Here’s how to deal with it.
Every form and channel of marketing is important for us and content marketing tops the list. Constant improvement is the key to excel in you content marketing efforts and it can be strengthened with the feedback from users. Many a times you receive negative feedback too. CMI columnist Brian Appleton has shared seven ways to help you respond to the negative... [Read more]
Improve your content marketing with 7 lessons from WWE
CMI’s Susan Moeller has published a detailed article on how WWE (World Wrestling Entertainment) scores high in content marketing and has also shared seven lessons to help marketing professionals improve their content marketing. According to Moeller, WWE’s content marketing tactics include social share button placement, masterful storytelling,... [Read more]
Copyblogger’s quick-start guide to video content
When it comes to content creation and marketing, video rules. Even on social media, more than 80% of content is seen in video form. To influence more people to use your products and services, video creation one of the best ways. While creating marketing or promotional video you need to stay focused and should try to present your appeal in an effective... [Read more]
MOZ announces 5 new feature to Moz Pro’s Site Crawl
Moz Pro’s site crawl software helps webmasters with instant data about issues impacting their SEO performance. MOZ has announced the addition of five new features to this software. Talking about the new features, says, “While Moz is hard at work on some major new product features (we’re hoping for two more big launches in 2017), we’re... [Read more]
