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Friday, March 29, 2024

Archive for the 'YouTube Advertising' Category

Create YouTube Bumper Ads with These Econsultancy Tips

According to a recent Google report, 70% advertisers said that YouTube bumper ads helped them increase their brand awareness. It means that creating creative bumper ads can help marketers to gain better momentum on YouTube. Econsultancy’s Nikki Gilliland has shared useful tips on creating effective bumper ads. Gilliland says, “Instead of saying everything in 30 seconds, bumper ads can allow brands to piece together a story over a period of time – the only difference being a series of separate ads as opposed to a single one. In fact, this approach could be why bumper ads are more effective... [...]

YouTube Pauses Search Ads in Videos

Marketing Land’s Ginny Marving has posted an article on how YouTube has quietly paused search ads to implement brand safety measures. This action comes into effect after YouTube’s decision to implement additional brand safety measures after some US and UK advertisers pulled campaigns due to reports by The Times of ads appearing on extremist and objectionable content. Marvin says, “This change only affects the discovery ads that appear in the search results on YouTube. Discovery ads can still appear on video partner sites in the Display Network. They are also still showing... [...]

‘YouTube cuts off adverts for channels with under 10,000 views’ – The Telegraph

Cara McGoogan says, “YouTube is cracking down on users that post extremist and pirated videos by cutting off adverts for accounts with under 10,000 viewers. The Google-owned video website will block advertising from appearing on channels that have not reached the threshold, in an attempt to stop people profiting from stolen and inappropriate content. It comes after major brands pulled business from YouTube over fears they were funding terrorism and illegal activity due to Google’s failure to police its videos. The British Government as well as Tesco, Royal Bank of Scotland and McDonald’s... [...]

‘YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign’ – HubSpot

Sophia Bernazzani says, “Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages, to be found and discovered by new customers. The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand’s name started with one of the first letters of the alphabet. Thanks to the internet, it’s easier for prospects and leads to find businesses by simply conducting a search or checking out social media. In fact, 81% of shoppers conduct online research... [...]

VideoX launches at 11 AM; YouTube marketing upended #ad

Over the last few days we have told you about the training videos (case studies of successful YouTube ads). These case studies were produced by Neil Napier and Justin Sardi. Yesterday afternoon, they released their third case study here: Video Introduction to YouTube Advertising. This one is about eCommerce, to show you how they revived a dead eCommerce store, using a $10 buy of YouTube ads. Napier and Sardi have received some very favorable feedback about these video case studies. Some people have shifted their focus from Facebook and other ad platforms to work with YouTube ads. Today, 11th December,... [...]

Traffic and lead Generation are the heart of online sales #ad

Neil Napier and Justin Sardi have released their second training video on using YouTube ads to build your traffic and conversions for your online business. This new video shows you a step-by-step method to increase your traffic to your site by using re-targeting. With YouTube retargeting ads, they have found that they now can spend 1/4th of what they formerly spent on Facebook ads and still get the same results. If you aren’t familiar with YouTube ads, that’s not surprising. Many people don’t know about it. And because of that: • YouTube is still an untapped traffic platform,... [...]

Using YouTube ads to build your business #ad

Friday, Neil Napier and his business partner, Justin Sardi have a product launch coming up. It’s called Video X. There’s not much known about the product yet, but it relates to placing ads on YouTube for low-cost clicks to your sales page. As often happens in product launches, they are providing free training this week on topics relating to YouTube ads. There is one video available now, along with a PDF, The YouTube Ads Cheat Sheet. After about 5 minutes of introduction, the video has about 5 minutes of detailed explanation of how they put together their successful YouTube ads campaign.... [...]

Video Drill Finds the Most Targeted Audiences on YouTube #ad

The key principle of marketing success is showing the right message to the right people at the right time. Once you have your advertisement crafted, you need to find the right people and show them your message right when they are interested in your topic. YouTube can help you do that. It has statistics on what videos (and what channels) get the most views, for example. This is the strategy; it’s just 3 steps to profit: 1. Find the leading YouTube videos and channels in your niche; 2. Advertise on those videos, using an intro video such as you have frequently seen on YouTube videos; 3. You’ll... [...]


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