A call-to-action (CTA) overlay is an interactive element that appears over an ad and can help drive clicks to your website. An overlay appears when the video starts, and collapses into a thumbnail image after 15 seconds. HubSpot contributor Tristen Taylor has published an article on using YouTube’s call-to-action overlay ads. He says, “They’re relatively small and inoffensive to the viewing experience and leave enough space to garner the attention of various potential customers. And making them isn’t a challenge, let’s get into it. How to Create YouTube Overlay Ads 1. Create... [...]
Archive for the 'YouTube Advertising' Category
Social Media Examiner has published a new video ‘YouTube Advertising: How to Run Your First Ad’ featuring Allie Bloyd. The SME team says, “Want to start running ads on YouTube? Not sure how to get started? In this video, expert@Allie Bloydprovides a complete step-by-step tutorial for setting up and launching your very first YouTube ad. You’ll discover the basics, like how to set up your YouTube channel and Google Ads account, as well as how to link your accounts to track performance. You’ll also learn how to set up a new campaign from start to finish, including choosing proper... [...]
YouTube video ad sequencing lets marketers show ads on YouTube in an order based on the most compelling and memorable story structures. Social Media Examiner contributor Anna Sonnenberg has published an article highlighting the important steps to build a YouTube ad sequence. She says, “YouTube ad sequences offer a valuable opportunity to connect with your target audience. Here are a few ways your business can leverage this tool—and why you should consider using it. Deliver Your Brand’s Message in Order If you’ve set up solid targeting parameters and built YouTube remarketing audiences,... [...]
Getting started with YouTube video ads is easier than ever. By following the right steps, you can create rewarding ads. Search Engine Journal contributor Lisa Raehsler has published ‘The Complete Beginner’s Guide To YouTube Video Advertising’. She says, “First, let’s take a look at the video assets you have available. Do you have current video ads you can use? Any reworking/editing existing videos? Or do you need to create new ones with a video producer or use templates? Content of the video: For ads, the video should start out fast and keep the user’s attention. A... [...]
YouTube advertising can help you to engage with your most valuable audiences on the world’s largest video platform. With the right ad formats, you can attract new customers within your budget. Social Media Examiner contributor Joe Martinez has published an article highlighting three YouTube ad targeting options to expand your reach. He says, “Want to reach more of the right people with your YouTube ads? Wondering which targeting options you should try? In this article, you’ll discover three ways to target people with your YouTube ads. #1: Target Audiences by YouTube Remarketing Lists If... [...]
New software and training called TubeMatic. was just released. • Imagine having the key to unlock powerful fast profits from Clickbank… • Imagine having the ability to get high converting traffic on demand… • Imagine being able to turn 5 bucks into 200… over and over again… Imagine no longer, because it’s finally here in TubeMatic. This brand new cloud-based app does all the heavy lifting for you. It’s simple, easy-to-use, and proven to work over and over again. Beta testers are pulling in as much as 3 figures in their first 15 hours of setting their money campaigns... [...]
Advertising on YouTube can help you reach a wide range of people who consume a lot of video content online. With the right ads, you can get the desired ROI from your investment. Social Media Examiner contributor Anna Sonneberg has published an article highlighting 10 ideas that can help you achieve better results from YouTube ads. She says, “From software demos to eCommerce promos, YouTube in-stream ads come in all shapes and sizes. So how can you create a YouTube video ad that resonates with your audience? Use the 10 examples below to guide your next YouTube ad campaign. #1: Share Engaging... [...]
Social Media Examiner has published ‘A Quick Guide to YouTube Advertising for Beginners’ to help you make the most of your YouTube advertising campaigns. Lisa D. Jenkins says, “Do you want to use YouTube to advertise your products or services? Looking for a quick beginner’s guide to YouTube ads? In this article, you’ll learn how to quickly set up and connect a YouTube channel and Google Ads Manager account to run ads for your business on YouTube. #1: Set Up Your YouTube Channel Whether you want to market your business or dive into the world of YouTube ads to earn like the... [...]
YouTube has created a valuable opportunity for marketers to get their brands and organizations discovered and to connect via video. Ahrefs has published a new video ‘Complete YouTube Ads Strategy to Grow Your Channel’ to help you improve your YouTube marketing performance. In this video, you’ll learn how to use YouTube ads to grow your YouTube channel and business. Ahrefs [...]
Growing a YouTube channel requires quality video content filled with the content that your viewers are looking for. Ahrefs has published a new video to help you get more viewers to your YouTube channel. In this video, you’ll learn how to use YouTube ads to grow your YouTube channel and business Ahrefs [...]