Google has launched different extensions to help advertisers make their video ads more relevant. Google Ads team has announced that video ads can be improved with call-to-action extensions and Sitelink extensions. Google Ads team says, “To help you hit your business goals, we’re improving interactivity on YouTube with new extensions that make it easy for your customers to take action. Building off of our popular extensions on Search, extensions on YouTube give viewers useful and actionable information like store location, interest forms and additional calls-to-action.... [...]

We know that its a great idea to publish our ads on Facebook and YouTube as both networks offer a wide reach for promotion of our products. But how much better it could be if we could advertise on both the platforms with single campaign? Social Media Examiner’s Travis Chambers has published a new video to explain this. SME team says, “Are you wondering how YouTube ads can work with Facebook ads to help you sell? Watch as video ads expert Travis Chambers shows you how marketers can benefit from using Facebook and YouTube ads in a single campaign. You’ll discover why and how your... [...]

Since the first of June, we have been telling you about TubeTarget, a new SaaS service from Cyril Gupta. If you have only had so-so results with your ad campaigns, you might want to look at Gupta’s new tool. It is aimed specifically at smart ad placement on YouTube. It lets you find popular YouTube videos and video channels that are “monetized” (meaning, you can pay to place an ad there) in your niche so you can place your ads on them. With the laser-like targeting and demographics provided by TubeTarget, all you have to do is enter the keywords and relevant search terms your... [...]

The Marketing Land contributor Joe Martinez has answered five questions related to the YouTube advertising. Read the answers to improve your advertising efforts. Martinez says, “I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and also drive user action. Whether I’m pitching the channel to a client or already running campaigns, I seem to come across the same set of questions about YouTube ads. I wanted to use this post to address the questions I typically see to help you easily answer... [...]

YouTube is becoming a leading ad platform for online marketers. Facebook had better start worrying. The key to successful ads on YouTube is getting the ads in front of likely buyers. That’s how to get a return on your investment in advertising costs. How do you find likely buyers in your niche? They are the people who watch the popular videos in your niche. By placing your ads on these popular videos, you reach the right people. Now, with software just released by Cyril Gupta, called TubeTarget, you have a simple way to select the top performing videos for your ads. TubeTarget was just launched... [...]

It is no secret that presenting your advertisement to people who need the solution you are promoting is critical to your sales. But there is a second half of this success formula: not wasting money presenting your offer to people who won’t buy. That just increases your costs and reduces your profit. When you spend money on ads, typically with a cost per person who either views the ad or who clicks on the ad, you only want to show the ad to people likely to buy. Getting views or clicks from other people costs you money that is subtracted from your sales to calculate profit. Wasted clicks... [...]

It has been reported that YouTube has 1.9 Billion users every month. Your potential clients are among those users. Dr Amit Pareek has just released new training on how to use YouTube ads, YouTube Ads 2019-20 Made Easy. At just $9.95 (for this grand opening sale), what you learn from this training can quickly repay your investment many times. But Dr Pareek goes even farther. Besides learning from this training, he lets you sell it to other YouTube users. Not only that, he allows you to remove his own name from it and place your name on it instead. That’s right, you can be credited as the author... [...]

Kevin Fahey has just released his latest IM Checklist (this one is Volume 15). This one is on YouTube Advertising. There are a lot of advantages for using Youtube for your marketing. There i hardly any site getting more traffic than YouTube. Regardless of your product, there are YouTube visitors who are good candidates for your product. Your job is: 1. Target the relative few (that is, the few compared with the billions who visit YouTube) and present your ads to them. 2. Create an ad that will be attractive to the people you have targeted. Here’s how Fahey explains the rationale for successful... [...]

According to a Business Insider report, YouTube may raise the prices it charges advertisers on “reserved” inventory. The site has reported that this change is the result of brand safety issues YouTube faced recently. Mike Shields says, “The web-video outlet is telling advertisers that prices for some of its top US channels could increase by nearly 20% next year. That’s according to people in the advertising industry who work with YouTube, help place ads on websites, or buy inventory for advertisers. YouTube owner Google has notified industry participants of the coming... [...]

If you want to build you audience for pennies, Kevin Fahey is offering training in how to become an effective advertiser on YouTube and Facebook. Fahey says he and his students have bought 1,000 Views For $1.00. And in this new training, he wants to show you how he did it. Ads creating traffic for your site start the process of collecting leads; the more traffic, the more people sign up and become leads. That’s why cost of traffic is important. With traffic this cheap, you can buy a lot more traffic and gather more leads. Kevin Fahey has driven a lot of traffic to his websites. Since 2007,... [...]