YouTube Pauses Search Ads in Videos
Marketing Land’s Ginny Marving has posted an article on how YouTube has quietly paused search ads to implement brand safety measures.
This action comes into effect after YouTube’s decision to implement additional brand safety measures after some US and UK advertisers pulled campaigns due to reports by The Times of ads appearing on extremist and objectionable content.
Marvin says, “This change only affects the discovery ads that appear in the search results on YouTube. Discovery ads can still appear on video partner sites in the Display Network. They are also still showing up on the YouTube mobile home page at this point. TrueView in-stream ads — the skippable ads that typically run as pre-roll on other videos — and the six-second bumper ads are not affected by this change”.
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