The new year is almost here. We need to prepare ourselves with the right marketing strategies to make the most from the campaigns we run in the coming year. Entrepreneur magazine contributor David Cullinan has published an article highlighting seven marketing trends that will define success in 2022. He says, “The following are seven trends to follow in order to achieve success: Video marketing will become crucial to the success of your marketing plan Video marketing is the future of marketing. This might sound like hyperbole, but there’s data to back it up. Search engine giant Google has... [...]

Product marketing refers to the process of bringing a product to market, promoting it, and selling it to a customer. HubSpot contributor Kristen Baker has published ‘The Ultimate Guide to Product Marketing in 2021′. She says, “Product marketing is a critical part of any business’s marketing strategy. Without it, your product won’t achieve its maximum potential among your target audience. To understand its importance, let’s look at the goals of product marketing. Product Marketing Goals Understand your customers better. When you implement a product marketing strategy,... [...]

Photo by RODNAE Productions from Pexels Gaming and gaming viewership is on the rise. Twitch, a major broadcasting platform for gaming, has reported an 86% increase in viewership since January of 2020, with several days where viewership has surpassed 6 million people. This shouldn’t come as a surprise, either: in 2021, 227 million Americans played video games.  Contrary to popular belief, it’s not just Gen-Z men who are gaming. Data from the U.K. suggests that more women are getting into gaming and gaming streams and that more mature audiences are also playing and watching games on... [...]

IMPACT has published a new guide called ‘What Is Content Marketing? – The Ultimate Guide for Marketers & Leaders’. This seven-chapter guide covers the essentials of content marketing and offers some precious advice to improve your content marketing efforts. The guide’s author Kevin Phillips says, “Content marketing is a digital marketing strategy in which companies create honest, transparent, and educational content on a consistent basis for an ideal buyer profile. Typically, the goal is to use the publication and promotion of content to drive organic website traffic,... [...]

Customer service can make or break any business. People come to customer service when they are already upset. Cutting-Edge Customer Service can restore their trust; poor customer service can drive them away. If you can show a business how its customer service can be improved, you will change the direction of the company. Content Sparks has just released Cutting-Edge Customer Service, a training program that you can use as your own to train business leaders, either on-site or online, to make their customer service world-class. This new, exclusive course is ideal for a consultant or trainer who helps... [...]

YouTube is a great platform for all kinds of businesses. It has created an opportunity for low-cost promotional tactics and income creation. Copyblogger contributor Tim Stoddart has shared four steps to grow your personal brand on YouTube. He says, “Building a YouTube presence has many benefits. Creating video content is one of the best ways to build authentic relationships with your followers. If your goal is to grow your personal brand on YouTube, but you don’t know how to get started, keep reading. This guide will walk you through a four-step process. Step #1: Pick your niche One... [...]

A low-value content is the type of content that is already present on the internet and rewritten changing formats and using synonyms. Vertical Leap contributor Kerry Dye has published a 9-step guide on how to improve low-value content. She says, “Value is the most important quality search engines and users both want to see from your content. High-value content ranks higher in search engines, generates more traffic and compels more users to take meaningful action on your website. Low-value content adds little or nothing to your search ranking and, in some cases, can cause more harm than good.... [...]

Facebook has remained at the center when it comes to social media marketing. With the right Facebook promotional tactics, you can take your business to the next level. Social Media Examiner contributor Anna Sonneberg has shared five tips to help you upgrade your Facebook marketing strategy for 2022. She says, “In this article, you’ll discover five ways to supercharge your Facebook strategy. #1: Include Short-Form Content Create Short-Form Video for Facebook Reels Borrowing another Instagram-first feature, Facebook launched Reels in late September 2021. These short-form videos made a splash... [...]

By instilling variety and freshness in your content you can make it more appealing. There are several ways an idea can reach your audience. Using different formats, you can aim to reach your marketing goals. Content Marketing Institute contributor Irina Weber has shared eight content types for marketers to use in 2022. She says, “Now that you’ve weathered 2021, it’s time to look into 2022 with fresh eyes. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. 1. Guestographics A guestographic is a guest infographic. It features... [...]

Search Engine Journal has published a new podcast ‘WordPress SEO for Enterprise: Top Tips & Best Practices’ to help you improve your WordPress performance. The SEJ team says, “For WordPress to function smoothly, transparency, communication, and acknowledging wins are vital. This podcast is for you if you want to stay ahead of the curve, need to be flexible, and need to make quick adjustments. That’s what WordPress is known for. Don’t be afraid to invest in your hosting. It’s like the foundation of your site. It is so critical, and they are going to be your best friends... [...]