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Tuesday, September 28, 2021

Pivots Your Marketing Team Should Make in 2021

            There’s no denying the fact that 2020 was extremely rough on many (if not most) businesses. For example, small business revenue is down since January. On top of this, Yelp data shows that 60% of business closures related to the pandemic are permanent.  Probably, you were one of the business owners that spent a good portion of 2020 looking for ways to survive. But as the calendar turns to 2021, it’s time to focus on the pivots you can make for the better. Here are five that deserve your attention: Focus More Marketing Resources Online Businesses around... [...]

What Will Marketing Look Like in 2030? [Video]

The marketing domain continues to change in congruence with new innovations, tools and technologies. By keeping a watch on how it will look like in future, you can prepare yourself with appropriate strategies. Think with Google team has published a video on how marketing will look in 2030. TwG team says, “With 2020 upon us, everyone is talking about the upcoming decade. What will marketing look like 10 years from now? Wunderman Thompson Global Chairman Tamara Ingram, Publicis Poke CEO Nick Farnhill, and Vineet Mehra, global CMO of Walgreen Boots Alliance, offer their predictions”. What... [...]

7 Marketing Trends for 2020 [Podcast]

By learning the digital marketing predictions from experts you can prepare a strategy that could work in future. Neil Patel has published a new podcast episode titled ‘7 Marketing Trends for 2020’. Patel says, “In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the wayside, while others are on the up. Our big predictions are the rise of voice search, tiered monetization, TikTok, business intelligence, AI, new communication strategies, and the only moat that will still exist in marketing!... [...]

The Best Campaigns of 2019 and 2020 Trends [Podcast]

In latest Marketing Week podcast episode, the Marketing Week team has compiled the best marketing campaigns of 2019 and offered their predictions for the coming year. Marketing Week team says, “In this edition of Marketing Week Explores, acting features editor Charlotte Rogers, features writer Matt Barker and news editor Sarah Vizard join host Molly Fleming to discuss their favourite campaigns of the year and what made them such a success. Plus, the team give their take on the key marketing trends for 2020, including the growth of grassroots sports sponsorship and how next year... [...]

2019’s Important Marketing Trends

The new year is here and most of us have already prepared our strategies to win more in the coming time. Learning about what may happen around can always help us plan out our marketing campaigns. Entrepreneur contributor Chidike Samuelson has shared three important marketing trends we may expect in the coming days. One of the important things Samuelson highlights is return of offline marketing. On this, Samuelson says: Why did digital marketing become as big as it did, as fast as it did? There are a number of reasons — the wide reach of the internet, for one, and the ability... [...]