IMPACT has published a new guide called ‘What Is Content Marketing? – The Ultimate Guide for Marketers & Leaders’.

This seven-chapter guide covers the essentials of content marketing and offers some precious advice to improve your content marketing efforts.

The guide’s author Kevin Phillips says, “Content marketing is a digital marketing strategy in which companies create honest, transparent, and educational content on a consistent basis for an ideal buyer profile. Typically, the goal is to use the publication and promotion of content to drive organic website traffic, increase qualified lead generation, and (ultimately) empower the sales team to close more deals faster.

So, what does that mean for you? Is content marketing the right move for your company?

This is your ultimate guide to gaining a clear and comprehensive understanding of what content marketing is and how you can use it to better communicate with your customers to grow your business.

This guide will cover topics such as what content marketing is, what it’s not, the many faces of content marketing, how to get started with content marketing today, and how it differs from other forms of marketing.”.

What Is Content Marketing? – The Ultimate Guide for Marketers & Leaders


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