Facebook has remained at the center when it comes to social media marketing. With the right Facebook promotional tactics, you can take your business to the next level.

Social Media Examiner contributor Anna Sonneberg has shared five tips to help you upgrade your Facebook marketing strategy for 2022.

She says, “In this article, you’ll discover five ways to supercharge your Facebook strategy.

#1: Include Short-Form Content

Create Short-Form Video for Facebook Reels

Borrowing another Instagram-first feature, Facebook launched Reels in late September 2021. These short-form videos made a splash when they launched on Instagram a year earlier so it’s no surprise that they’ve already begun to generate buzz on Facebook.

Facebook reels can last up to 30 seconds and can include a mix of video, audio, and creative effects. Similar to stories, they appear in their own dedicated panel at the top of users’ Facebook feeds, integrated into news feeds, and even in Facebook groups.

Although reels don’t have the linking capabilities of stories, they’re ideal for driving discovery, as well as growing audiences and building communities.”

Upgrade Your Facebook Marketing Strategy for 2022

Social Media Examiner


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