By instilling variety and freshness in your content you can make it more appealing. There are several ways an idea can reach your audience. Using different formats, you can aim to reach your marketing goals.

Content Marketing Institute contributor Irina Weber has shared eight content types for marketers to use in 2022.

She says, “Now that you’ve weathered 2021, it’s time to look into 2022 with fresh eyes. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.

1. Guestographics

A guestographic is a guest infographic. It features both images and text and is published on or linked to from different websites. Guestographics are often created in collaboration with other brands for a specific purpose.

It can be their content and your design or your content and their design. This example published by Venngage includes its infographic design with Mention-provided data on sentiment on social media.”

8 Fresh Content Types Every Marketer Should Consider in 2022

Content Marketing Institute

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