A low-value content is the type of content that is already present on the internet and rewritten changing formats and using synonyms.

Vertical Leap contributor Kerry Dye has published a 9-step guide on how to improve low-value content.

She says, “Value is the most important quality search engines and users both want to see from your content. High-value content ranks higher in search engines, generates more traffic and compels more users to take meaningful action on your website.

Low-value content adds little or nothing to your search ranking and, in some cases, can cause more harm than good. At the very least, low-value content is a drain on your marketing budget because fewer people will see it and even fewer will take action. The thing is, every site has low-value content but, in this article, we explain how you can boost these pages and turn them into high-value, high-performance pages.

For some pages, you may need to follow all or most of these steps while others may only require one or two of these steps.

Step #1: Deliver what users are looking for

From the user’s perspective, high-value content delivers what they’re looking for and satisfies their needs to the extent they have no instinct to click back to the search results. There are two key interactions taking place in the search experience where you have to deliver for each user”.

9-step guide on how to improve low-value content

Vertical Leap


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