The new year is almost here. We need to prepare ourselves with the right marketing strategies to make the most from the campaigns we run in the coming year.

Entrepreneur magazine contributor David Cullinan has published an article highlighting seven marketing trends that will define success in 2022.

He says, “The following are seven trends to follow in order to achieve success:

Video marketing will become crucial to the success of your marketing plan

Video marketing is the future of marketing.

This might sound like hyperbole, but there’s data to back it up. Search engine giant Google has announced that YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the United States. Facebook reports that video posts receive six times more engagement than photo or link posts on average while Twitter has seen an increase in video views by over 160%.

So what does this mean for marketers?

It means that if you aren’t incorporating video into your strategy, you are missing out on a huge opportunity to connect with your audience and build trust with them.”

7 Marketing Trends That Will Define Success in 2022

Entrepreneur

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