A low-value content is the type of content that is already present on the internet and rewritten changing formats and using synonyms. Vertical Leap contributor Kerry Dye has published a 9-step guide on how to improve low-value content. She says, “Value is the most important quality search engines and users both want to see from your content. High-value content ranks higher in search engines, generates more traffic and compels more users to take meaningful action on your website. Low-value content adds little or nothing to your search ranking and, in some cases, can cause more harm than good.... [...]