Andy Brocklehurst has a new WordPress plugin called WP Scarcity Plus. He reports that it can significantly increase your sales and opt-ins. This new plugin lets you to grow your business, and it helps you sell more. Whatever you’re selling (e-books, courses, services…etc), with WP Scarcity Plus, you can create “smart” countdown timers to generate a sense of urgency for your visitors. Urgency tends to boost your sales because people who want to think over their decision are confronted with a deadline. They can’t put off their decision, so often they decide favorably. And it’s... [...]

Rich Schefren says, “At the end of this month, I’ll be jetting off to Oslo, Norway to headline atElevate-2014. If you’ve never heard of it, “Elevate” is the Scandinavian master-mind of all master-minds. It’s a three day conference designed to give you all the strategies, tools and skills you need to crank up your performance and empower you in every aspect of your business and your life. A couple weeks back, Michael Lassen, one of the organizers of the conference (and an Internet powerhouse in his own right) asked me to share my thoughts on the future of marketing in a video he... [...]

Online marketers need to learn that appearance matters. If your site or your product doesn’t look good, people will believe the content is not good. On the other hand, attractive sites and products are perceived to have valuable content. That’s why “covers” are added to e-books. On a physical book, the cover serves a practical function of protecting the pages inside. On an e-book, there’s no practical function, only an aesthetic one. They are there to make the product look good. This lesson applies to all aspects of your marketing communication. For example, how do... [...]

Peterd says, “SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months. Whenever Google updates the underlying landscape, the strategies need to change in order to deal with it. No fair warning. That’s not the game. From Tweaks To Strategy There used to be a time when SEOs followed a standard prescription. Many of us remember a piece of software called Web Position Gold”. The Only Thing Certain In SEO Is Change SEO Book Blog  [...]

When you price a service for a client, the fair charge is what the service is worth to them. What it costs you is only relevant as a “floor”; don’t charge less than it costs you or you’ll go broke. The other principle of pricing is that a service is worth what a willing buyer will pay. Auctions are built on that principle. The price isn’t a pre-determined amount; it’s what the final bidder is willing to pay. When a marketing consultant offers to build a website for a local client the price can be as much as the client thinks the site is worth to them. Usually... [...]

George Katsoudas has informed us that the price of his new WordPress plugin 1-Click Video Ranker WordPress Plugin will go up at the end of this week, just 3 days from now. This plugin allows you to tap into the 10 Billion daily page views that Google search results get and the preference it gives videos in those results. 1-Click Video Ranker WordPress Plugin creates text-based images and optimizes these images for search engines, and it does it all automatically. Specifically, it adds the proper “schema.org video markup” to your posts or pages that have an embedded video. This additional... [...]

For nearly 6 years,George Katsoudas has been getting traffic from Google Images, a site many marketers have never heard of. But, Google Images receives over 10 Billion page views each day. That traffic is something marketers should pay attention to. If you have been doing much “googling” lately, you have probably noticed that Google often shows images higher on the page than the usual text results. If you have an image that shows up in search results,you can often have the first position in the SERPs (i.e., search engine results pages.) But of course, there’s the problem of creating... [...]

Fortin says, “Using italics, bolds, highlights, etc to add emphasis in copy is a powerful tool. But use too much, and you are actually creating the opposite effect — everything looks the same and nothing is emphasized. So you must emphasize judiciously and strategically. However, some have suggested that emphasis should be avoided completely. One copywriter suggested that words alone should convey the message. He referred to formatting as “speed bumps,” which reduce usability and readability”. Why Some Friction in Sales Copy is Good Michel Fortin’s Blog  [...]

Henry Zeng just released software that makes it easy to set up a membership site on WordPress; his Free WordPress Membership Plugin. With this plugin, you can: • Sell Subscription Services for ongoing payments, monthly, weekly or even yearly • Create WordPress Pages that allow Members to view their Purchase History, Modify Profiles, etc. • Sell Digital Products from your site • Easily Organize your Membership Site structure using the WordPress menu • Drip-Feed Content to deliver a Series of Items over time • Setup One-Time Offers with Multiple Membership Levels and Upgrades • Offer... [...]

If you want to let your clients (or visitors) easily download your products (whether you are giving them away as an opt-in gift or selling them), Ken Reno has a solution for you, his WpCloudSaveIt Plugin. You want them to consume your product, so they need to not only be able to get it easily, but also find it once they get it. These days, many people use cloud storage to store their products and documents. If you can let them download your paid or free content from your site straight into their preferred cloud storage system (either Google Drive or DropBox, etc.) then they will appreciate the... [...]