Search Engine Journal has published the latest episode of the Search Engine Show podcast ‘Scarcity Marketing & The Fear of Missing Out’. Loren Baker says, “Countdown clocks, limited seating, only X items left in stock … does scarcity marketing work for you? If so, why? Scarcity marketing and the Fear of Missing Out (FOMO) is a phenomenon that can be applied to all forms of marketing – especially digital. Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me on the SEJShow to talk more about the concept – and how it can help you drive results.” Search... [...]

Andy Brocklehurst has a new WordPress plugin called WP Scarcity Plus. He reports that it can significantly increase your sales and opt-ins. This new plugin lets you to grow your business, and it helps you sell more. Whatever you’re selling (e-books, courses, services…etc), with WP Scarcity Plus, you can create “smart” countdown timers to generate a sense of urgency for your visitors. Urgency tends to boost your sales because people who want to think over their decision are confronted with a deadline. They can’t put off their decision, so often they decide favorably. And it’s... [...]

The latest ‘Econsultancy’ blog post is titled “Gmail offers unsubscribe link and the world of email marketing comes to an end”. Tim Roe says, “It’s all change again, Gmail rocks the world of email by apparently making it even easier for a recipient tounsubscribe from legitimate marketing email. This is a shock to some, especially to those who thought they were safe by hiding the unsubscribe button, deep within the very small print at the bottom of the email. So, is this going to be a disaster for some email marketers? Or is this new process just a little different... [...]

The latest ‘Econsultancy’ blog post is titled “Responsive web design: five reasons why it may not be the right answer”. Grant Kemp says, “I generally find myself in agreement with the authors on Econsultancy, but when I read Ben Davis’ article: 10 websites that aren’t responsive (and probably should be). I didn’t agree with this, as I think those websites aren’t responsive because they don’t need to be. Responsive design is a wonderful tool and is a great solution for quite a lot of sites. I have used responsive design to deliver many sites, but it’s... [...]

The latest ‘Econsultancy’ blog post is titled “57% of marketers using faster email technology report higher conversion rates”. Christopher Ratcliff says, “Conversion rate is one of the most important metrics in email marketing. It speaks to marketers’ ability to turn engagement into revenue.  However with 42% of marketers who use slow email technology reporting lower than average conversion rates, it seems that revenue is being lost through outdated, sluggish systems. The Email Marketing Speed Imperative study, published by Econsultancy in partnership withdotMailer,... [...]

The latest ‘Econsultancy’ blog post is titled “Why Facebook bought Whatsapp”. King Yiu Chu says, “A lot of people wondered why Facebook paid so much money for Whatsapp. Whatsapp is 100% social, and you don’t have companies in your phone book. Many companies and online services would love to send you messages in your Whatsapp box while it’s free messaging. But they can’t. What if customers could drop their mobile number at any online site or mobile app via their Facebook login and stay in control over the permission they gave you as a service? Customers can... [...]

The latest ‘Econsultancy’ blog post is titled “The inexorable usefulness of Twitter to publishers and authors”. Ben Davis says, “I’m trying my best to sound literary in this post – the pseud’s headline, the confessional first line. I was tweeted by an author this morning. The whole uplifting experience was enough to slap me in the face with the wet fish of Twitter’s usefulness to the author and publisher. I thought suddenly, I should write this up for the blog! One of the great things about the blog is the opportunity it affords us to commit the bonne pensée... [...]

The latest ‘Econsultancy’ blog post is titled “Seven ways for marketers to collaborate with IT for better customer experience”. Maria Wasing says, “Customer experience management is fast becoming the core pillar of effective digital marketing and data has a critical role to play.   However, it seems that many marketers do not have access to the data they need to improve customer experience. In our recent research, only 29% of marketers told us that they have access to any kind of data in real-time, which is essential for effective customer experience management. This... [...]

The latest ‘Econsultancy’ blog post is titled “New Year marketing resolutions you shouldn’t break in 2014”. Darren Goldie says, “It’s February and already, according to a number of statistical sources, around a quarter of us have failed to uphold our New Year’s resolutions. Interestingly, 39% of people in their twenties achieve their resolution each year compared to only 14% of people over 50. That’s interesting given the prevailing attitudes towards younger generations. In the same vein, marketers are mapping out the conversations they want to have this... [...]

The latest ‘Econsultancy’ blog post is titled “65% of global smartphone owners use Android OS: stats”. Christopher Ratcliff says, “In a sideways blow to Apple, Windows Phone and Blackberry, Android is now the dominant operating system of mobile users worldwide. Android use has climbed from 27% in 2012 to 65% in 2013. An even more impressive figure is the 270% increase in Android use since the end of 2011. These figures come from the Q4 2013 market research study by GlobalWebIndex (GWI), in which 170,000 respondents were interviewed in 32 markets, representing 89%... [...]