Dr. Veit Schenk has developed, and has just released, a new WordPress template, especially designed to help non-technical people get their site running quickly. He calls it A1 Pro Theme. Pre-installed in the theme are niche sites for: • Real Estate • Medical • Law • Consulting • Food • Internet Marketing • Corporate • Sports. Select one of these, if appropriate for you or your client, and the system automatically builds a site in that niche. You don’t have to use one of these, though. You can add your own site design if you like. Then, all you have to do is fill in contact... [...]

Emma Snider says, “Social selling is part activity, part reputation. If you’re writing insightful comments on your prospects’ blogs, responding to their tweets, and liking their shared content, you’ve got the activity bit down pat. But if your LinkedIn profile doesn’t include your three jobs and features a cropped picture of you from prom, you can’t really call yourself a social seller. If you’d like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile. Just as you’re researching potential buyers on LinkedIn... [...]

Neil Patel says, “Emotion is a major force in online sales. As much as we tend to disparage “emotion” in purchasing decisions, the fact is everyone thinks and makes choices based on emotion. We can’t prevent this. Emotional decision-making is hardwired into our brain’s functionality. In fact, without guidance from our emotions, decision-making would be nearly impossible. Not only is it appropriate to use emotion in your landing page, but it’s essential for the decision-making process. That being said, you don’t want to go overboard. In this post, I want to show you is... [...]

Jami Oetting says, “Great creative briefs have one primary function — to inspire your creative team to come up with the most brilliant and effective communications response to solve a particular problem. Its secondary function is to confirm back to the client that you “get” her problem, strategy for solving it, and the objective you must achieve. So what makes a “great” brief? Clarity. Brevity. Inspirational language (which may include slang and swear words). The creative brief isn’t being published online to the masses for approval, nor does it need to be PC for your client’s... [...]

Fergal Glynn says, “Sales always has been, and always will be, about closing the deal. But, sales professionals cannot rely on cold calls and haphazard prospect visits if they want to meet their sales goals and make it into the top 10%. In reality, sales professionals and managers need to have access to the best available sales planning tools to help them boost sales productivity and close more deals. I’ve compiled a list of 18 sales planning tools, listed here in no particular order, which can help you organize your sales process and plan calls, routes, and territories with greater efficiency. 1)... [...]

Andy Paul says, “If you want to amp up your sales in 2015, it is absolutely essential to make each and every sales touch count. This may seem like obvious advice, but it is wisdom too many salespeople overlook. Your buyers are busier than ever which means they have less time to pay attention to you. This puts the pressure on you to be 100% certain you will make interactions worth the prospect’s time. I think about this every time I am on an airplane. After the flight lands the pilot usually comes on the intercom and says, “We know that you have a choice of airlines and we appreciate... [...]

Sean Donahoe is running a special sale on his WP Profit Builder launched earlier this year. After the launch, he raised the price, but now it’s on sale again. And his pricing is very generous. For example, the unlimited developer licence is only a few cents more than the personal license (which allows 10 personal sites only), and it allows you to install it on any number of personal & client sites. This is a combination of a WordPress theme and a plugin that together make it easy to create professional websites for any marketing purposes. Here are just some of the things Sean Donahoe’s... [...]

Lindsay Kolowich says, “We’ve all been there before. You’ve written a great blog post, and you’ve plopped a featured image in there to represent the post on social media, your blog’s main page, and so on. Then, you hop on your social media accounts and paste the link into a new post. You’re all ready to share it with your network when you notice one glaring issue: The social networks are pulling the wrong thumbnail image! Or worse, none at all. Talk about a pain in the neck. Not only is this annoying — you were so close to being done — but... [...]

Aaron Agius says, “There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. But for you to really make an impact on your business, you need to know whether you’re getting a good bang for your marketing buck — and that means you need to figure out how much you’re affecting the business’ bottom line. Tracking the return on investment (ROI) of your content marketing efforts isn’t always an easy process, but there are ways to approximate the dollar value of each content piece... [...]

Lucy Jones says, “Are you struggling to stay afloat when it comes to blog creation? You’re certainly not alone. 66% of marketing professionals cite a lack of time as their greatest challenge when it comes to content marketing, and an additional 46% have difficulty producing enough content. There are few shortcuts to creating blogs that drive traffic, and cutting corners on quality certainly isn’t the answer. However, taking the steps to streamline your process can change everything. With sufficient organization, you can improve your quality and volume through standardization”. How... [...]