Online marketers need to learn that appearance matters. If your site or your product doesn’t look good, people will believe the content is not good. On the other hand, attractive sites and products are perceived to have valuable content. That’s why “covers” are added to e-books. On a physical book, the cover serves a practical function of protecting the pages inside. On an e-book, there’s no practical function, only an aesthetic one. They are there to make the product look good. This lesson applies to all aspects of your marketing communication. For example, how do... [...]

Think of what a marketer needs to do on a website> It includes: • SEO on site • Link tracking whenever a link is clicked • Frequently, affiliate marketing requires protected links to offers on other sites WP Linkster provides all this and more. It used to be that you needed several plugins to get this done, but now it’s all together in a single plugin. And its link-shortener (which creates short, beautiful links from long ugly ones) lets you change the target location at will. For example, you have been linking to a product teaching membership marketing. But that product is... [...]