When you price a service for a client, the fair charge is what the service is worth to them. What it costs you is only relevant as a “floor”; don’t charge less than it costs you or you’ll go broke. The other principle of pricing is that a service is worth what a willing buyer will pay. Auctions are built on that principle. The price isn’t a pre-determined amount; it’s what the final bidder is willing to pay. When a marketing consultant offers to build a website for a local client the price can be as much as the client thinks the site is worth to them. Usually... [...]