‘The Only Thing Certain In SEO Is Change’ by Aaron Wall
Peterd says, “SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months.
Whenever Google updates the underlying landscape, the strategies need to change in order to deal with it. No fair warning. That’s not the game.
From Tweaks To Strategy
There used to be a time when SEOs followed a standard prescription. Many of us remember a piece of software called Web Position Gold”.
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