When you price a service for a client, the fair charge is what the service is worth to them. What it costs you is only relevant as a “floor”; don’t charge less than it costs you or you’ll go broke.

The other principle of pricing is that a service is worth what a willing buyer will pay. Auctions are built on that principle. The price isn’t a pre-determined amount; it’s what the final bidder is willing to pay.

When a marketing consultant offers to build a website for a local client the price can be as much as the client thinks the site is worth to them. Usually it is at least $750; ften $1000; sometimes more for a simple site.

The quicker you can build these sites, the greater your profit potential. That’s the idea behind Jack Hopman‘s new tool: Local Theme Jack.

This is a new WordPress theme especially tuned for local businesses. It offers:
• A clean look with fast load times
• Multiple ways for the visitor to contact the business
• A site responsive to mobile devices
• A built-in, optional slider to show photos of the business or samples of their work.

And as the one building the site, you will find it super easy to build. Hopman says 60 seconds will get the basic site running. Then just fill in the specifics (phone number, address, etc.) for the business to finish the work.

And you have a lot of flexibility. Virtually every part of Local Theme Jack can be customized with ONE click of your mouse.

Plus, it includes 15 site designs that have been tested to work for local businesses.

Today only, you can get introductory pricing on this theme. See it in action and get your own copy here: Local Theme Jack.

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