TikTok has announced the launch of lead generation ads to help businesses reach and drive customer acquisition with ease. TikTok announcement: “Lead Generation starts by making it easy for users to fill out a form and provide their information (e.g. Name, Email, Phone) in order to signal their interest in that particular product or service. Additionally, basic information that our users provide to TikTok can also be automatically populated for an efficient experience between the business and user”. TikTok’s ‘Lead Generation Ads’ Press Release  [...]

In 2021, digital marketing continues to evolve with new platforms and features added to the existing ones. With a multi-faceted and diverse approach, one can achieve digital marketing success. Entrepreneur magazine contributor Kevin Leyes has shared five digital marketing trends for businesses in 2021. He says, “In this article, we’re going to be discussing five digital marketing trends that every business should keep an eye on in 2021 so that you can begin strategically developing and structuring your plans to give your business a competitive edge. 1. The (continued) rise of social media Inevitably,... [...]

Quick Sprout has published a new article highlighting the 10 best payment methods for your E-commerce websites. Lars Lofgren says, “For those of you who are ready to take your e-commerce platform to the next level, I’ve narrowed down the best payment methods for a fast and secure checkout process in 2021. These are the top options for you to consider. Square Helcim PayCafe The Merchant Solutions Payment Depot Stripe Paypal 2Checkout“. 10 Best Payment Methods For Your Ecommerce Site Quick Sprout  [...]

Photo Credit: Pixabay Effectively marketing your business means building a connection with your customers based on who they are and their needs, values, and wants. Unfortunately, while most companies understand the importance of marketing, many fall short of implementing strategies that resonate with their customer base. They also fall short of using the right vehicles for their marketing efforts.  One of the most popular vehicles for marketing your business is social media. Social media started as a way for people to stay connected but has since grown into a platform for companies to use to... [...]

Core Web Vitals are a set of user-facing metrics related to speed, responsiveness and visual stability, to help site owners measure user experience on the web. Search Engine Journal has published ‘Improving Core Web Vitals: A Technical SEO Guide’ to help you understand and improve core web vitals. Jamie Indigo says, “Technical SEO professionals need to diagnose and provide solutions for a better, user-centric experience. Here’s what you need to know about improving CWV. Real humans want good web experiences. What does that look like in practice? Well, one recent study cited... [...]

Influencer marketing is the process of employing content creators to reach your target audience, raise brand awareness, and drive traffic to your website. According to the State of Influencer Marketing 2021 report, 90% of marketers believe influencer marketing to be effective. Marketing Land has published an article highlighting some useful strategies to help you find the perfect influencers for your brand. The ML team says, “Some people start influencer search by Googling a list of influencers in their industry. However, most YouTube and Instagram influencers’ rankings are likely to be... [...]

To gain maximum benefits from your YouTube content, it is important to make more and more people watch your videos. The more views you get, the chances of closing more sales go up. Content Marketing Institute contributor Anjan Sarkar has shared nine ways to help you increase watch time on your YouTube channel. He says, “Here are some ideas to increase watch time on your channel and, ultimately, to appear more frequently in search and recommendation results. 1.Start with an awesome intro The first step is to hook your audience. Grab their attention in a flash- that’s what Google itself... [...]

Today’s buyers want flexibility and personalization. By producing the content that addresses these two, you can grow your online sales. Content Marketing Institute is hosting a webinar ‘Stand-Out Sales Content In 60 Minutes’ on Wednesday, May 12, 2021, at 2.00 pm ET. The CMI team says, “Sales enablement content, both external and internal, has to go from collecting dust or just good enough to evergreen, engaging, and effective. How are sales enablement leaders today approaching this challenge and creating stand out sales content at scale? Djamel Toubrinet, Head of Sales... [...]

By posting a variety of content, you can continue to attract your social media followers and engage them. New types of content also help you to provide fresh content to your followers. Quick Sprout’s Lars Lofgren has shared 21 social media post ideas to help you achieve social media success. He says, “Social media has changed the way we live. As marketers, we need to recognize how our current and prospective customers are utilizing these platforms and use that knowledge to our advantage. Ultimately, you want to be able to convert your social media followers into customers. But this... [...]

It is very important to plan and execute an SEO clean-up strategy to ensure your site aligns with your business goals. To continue getting quality leads from Google, SEO is your weapon. MOZ contributor John Allen has shared an article highlighting six steps to executing an efficient SEO clean-up strategy. He says, “There are plenty of things a comprehensive site audit might unearth and identify. From repeated meta descriptions to broken links, a site audit will reveal the good, the bad, and the ugly when it comes to your website SEO. With Moz Pro, you can conduct site audits to identify... [...]