It is very important to plan and execute an SEO clean-up strategy to ensure your site aligns with your business goals. To continue getting quality leads from Google, SEO is your weapon.

MOZ contributor John Allen has shared an article highlighting six steps to executing an efficient SEO clean-up strategy.

He says, “There are plenty of things a comprehensive site audit might unearth and identify. From repeated meta descriptions to broken links, a site audit will reveal the good, the bad, and the ugly when it comes to your website SEO.

With Moz Pro, you can conduct site audits to identify technical SEO issues and crawl issues, as well as recommend ways to improve and fix any issues. This is a good starting place, and once you know where to start, you can follow these six actionable steps to cleaning up your website.

1. Clean up your site structure

The structure of your site can make a huge difference in search engine ranking and the way customers interact with your site.

Site menu

The first structural element visitors are likely to interact with is your site menu. Ideally, your site menu should feature a limited number of top-level items to keep it focused and easy to navigate. You don’t want to overwhelm first-time visitors with a complicated and cluttered site menu!”.

6 Steps to Executing an Efficient SEO Clean-Up Strategy

MOZ


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