It is very important to plan and execute an SEO clean-up strategy to ensure your site aligns with your business goals. To continue getting quality leads from Google, SEO is your weapon.

MOZ contributor John Allen has shared an article highlighting six steps to executing an efficient SEO clean-up strategy.

He says, “There are plenty of things a comprehensive site audit might unearth and identify. From repeated meta descriptions to broken links, a site audit will reveal the good, the bad, and the ugly when it comes to your website SEO.

With Moz Pro, you can conduct site audits to identify technical SEO issues and crawl issues, as well as recommend ways to improve and fix any issues. This is a good starting place, and once you know where to start, you can follow these six actionable steps to cleaning up your website.

1. Clean up your site structure

The structure of your site can make a huge difference in search engine ranking and the way customers interact with your site.

Site menu

The first structural element visitors are likely to interact with is your site menu. Ideally, your site menu should feature a limited number of top-level items to keep it focused and easy to navigate. You don’t want to overwhelm first-time visitors with a complicated and cluttered site menu!”.

6 Steps to Executing an Efficient SEO Clean-Up Strategy


You May Also Like These Topics...

5 SEO AI Tips to Implement Straight Away [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘5 SEO AI Tips to Implement Straight Away’ featuring Bastian Grimm. In this episode, Bastian shares five SEO AI tips to implement straight away, including: Content AI tools Brainstorming and timesaving Generate static imagery Generate video Prompt optimization. Rank Ranger Sharing is […]

Sharing is caring

What Should You Do If Your Search Rankings Won’t Go Higher? [Video]

Search Engine Journal has published a new video ‘What Should You Do If Your Search Rankings Won’t Go Higher?’ sharing useful strategies to improve your search engine rankings. The SEJ team says, “Adam Riemer, CEO at Adam Riemer Marketing, LLC, joined Search Engine Journal’s Senior Managing Editor Miranda Miller to talk about finding opportunities sure […]

Sharing is caring

Think Spiderwebs, Not Funnels, For Remarkable SEO Results, February 2 [Webinar]

The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. Digital Marketing Depot is hosting a webinar ‘Think Spiderwebs, Not Funnels, For Remarkable SEO Results’ on Thursday, February 2, 2023, at 1.00 pm EDT. The […]

Sharing is caring

Do ranking factors matter for SEO? [Podcast]

Listen to the latest SERP’s Up podcast episode ‘Do ranking factors matter for SEO?’. The SERM’s Up team says, “SEO Ranking Factors. Do they matter? Should you focus on them? And if not, what should you be focused on? Do some ranking factors matter more than others? How do you know if a tactic has […]

Sharing is caring
Sharing is caring