Photo Credit: Pixabay Effectively marketing your business means building a connection with your customers based on who they are and their needs, values, and wants. Unfortunately, while most companies understand the importance of marketing, many fall short of implementing strategies that resonate with their customer base. They also fall short of using the right vehicles for their marketing efforts.  One of the most popular vehicles for marketing your business is social media. Social media started as a way for people to stay connected but has since grown into a platform for companies to use to... [...]

Both Facebook and Instagram have made available different business tools that can help you to make more sales online. Facebook has recently announced a new product called Facebook Shops “to help small businesses adapt and make it easier for people to discover and shop for things they love”. Social Media Examiner’s Grace Duffy has published a new podcast episode ‘Facebook Shops and Shops on Instagram: New Business Tools for Marketers’ to help you understand the Shops features of Facebook and Instagram. Duffy says, “Welcome to this week’s edition of the Social Media... [...]