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Monday, September 27, 2021

Tips for Successful Influencer Marketing Campaigns

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. Entrepreneur magazine contributor Christina-Lauren Pollack has shared some useful tips to run successful influencer marketing campaigns. She says, “According to Statista, “Influencer marketing is on the rise, which is made apparent by the recently released figures indicating that value of this specific market more than doubled between 2019 and 2021, growing... [...]

Calculating Returns on Influencer Marketing

According to an eMarketer report, spending on influencer marketing in the U.S. will reach 33.6% from $2.76 billion in 2020 to $3.69 billion in 2021. Search Engine Journal contributor Greg Jarboe has published an article highlighting some ways to calculate the ROI of influencer marketing campaigns. He says, “Influencer marketing is big business. But how do you know whether your campaigns are delivering results? Like all forms of digital, influencer marketing must be measurable and have a demonstrable ROI to work as a viable marketing tactic. Some influencer marketing gurus challenge the very... [...]

B2B Influencer Marketing 101 [Podcast]

According to Cyberclick, in 2021, influencer marketing is forecasted to grow to be a $13.8 million market. It is estimated that 75% of brands will dedicate part of their marketing budget to this strategy in 2021. iPullRank has published a new episode of the Rankable podcast ‘B2B Influencer Marketing 101’ featuring Anton Shulke, Head of Influencer Marketing at Semrush. The iPullRank team says, “On this episode of Rankable, we hosted Anton Shulke, Head of Influencer Marketing at Semrush, to discuss the topic “B2B Influencer Marketing 101.” B2B Influencer Marketing is often... [...]

A Strategic Approach To Influencer Marketing [Podcast]

SiteVisibility has published a new podcast episode ‘A Strategic Approach To Influencer Marketing’ featuring influencer marketing consultant, Gordon Glenister. Listen to the podcast to explore: Is greater regulation needed in the field of influencer marketing? Did influencer marketing exist 100 years ago? What is influencer marketing strategy? What are the components that should feature in an influencer marketing strategy? When’s a good time to collaborate with micro influencers? Gordon’s favourite b2b influencer marketing examples Gordon’s recommended influencer marketing software. A... [...]

Strategies to Find Right Influencers for Your Business

Influencer marketing is the process of employing content creators to reach your target audience, raise brand awareness, and drive traffic to your website. According to the State of Influencer Marketing 2021 report, 90% of marketers believe influencer marketing to be effective. Marketing Land has published an article highlighting some useful strategies to help you find the perfect influencers for your brand. The ML team says, “Some people start influencer search by Googling a list of influencers in their industry. However, most YouTube and Instagram influencers’ rankings are likely to be... [...]

Impact of Machine Learning on Influencer Marketing

Artificial intelligence and machine learning are enabling marketers to automate several marketing procedures. Entrepreneur magazine contributor Eugene Tsaplin has published an article highlighting the impact of machine learning on influencer marketing. He says, “Various KPIs in an ML-enabled system are transforming influencer marketing. These include engagement rate, target audience, segment expertise, content freshness and quality, online influencer presence and channels. Engagement rate: This considers factors like potential reach, post reach, likes, shares, amplification rate, vitality... [...]

Strategies to Improve Influencer Marketing

According to Big Commerce, 17% of companies spend more than 50% of their marketing budget on influencers. A Mediakix study has revealed that influencer marketing brings better ROI than other marketing channels. You can grow your sales by finding the influencers who can promote your products and services. Marketing Insider’s Kathy Sheehan has shared some useful ways to improve influencer marketing in 2020. Sheehan says, “Finding the right influencer partner sounds simple, but it must be done right. Influencers should be kind, socially conscious, make their followers... [...]

‘Why Every Brand Should Be Rethinking Their Influencer Strategy’ Webinar March 24 [Webinar]

Well planned influencer marketing campaigns can be a driving force for your business. The biggest challenge of this form of marketing is – identifying right influencers. Retail Dive is hosting a webinar ‘Why Every Brand Should Be Rethinking Their Influencer Strategy’ on Tuesday, March 24, 2020 at 11.00 am ET. SMT team says, “In a survey from UM Media Agency, only 4% of consumers trust what influencers say online. Instead, consumers are looking for a more transparent, authentic brand experience. To build this kind of authenticity, smart brands such as Nautica are... [...]

2020 Influencer Marketing Playbook [E-book]

According to a MediaKix study, influencer marketing expenses will reach $10 billion by 2020. An Influencer Marketing Hub survey found that that 63% of marketers are planning to increase their influencer marketing budget. Linquia has published a new e-book titled ‘2020 Influencer Marketing Playbook’ to help you learn about the future of influencer marketing. Linquia team says, “This playbook lays out 6 steps that will help you strategize and execute influencer marketing campaigns based on your brand’s desired needs and desired outcomes. It’s clear that influencer marketing... [...]

Are Influencers Really Worth It? [Podcast]

Influencer marketing has ween widely liked and adopted by marketers and companies. According to a WFA report, 65% of multinational brands will increase influencer marketing spending in the next 12 months. eMarketer has published a new podcast episode entitled ‘Are Influencers Really Worth It?’. In this podcast, eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss whether influencers have too many fake followers to be worthwhile, TikTok’s race to expand its ad sales team, and whether fake reviews for skincare products should give consumers pause. Are... [...]