Influencer marketing leverages the reach and credibility of social media influencers to promote products or services to their followers. This strategy can significantly boost brand awareness and drive sales by tapping into the influencer’s established trust and rapport with their audience. The latest ‘Masters in Marketing’ video is titled ‘How to Master Influencer Marketing in 2024’. The MiM team says, “Ready to take your influencer game to the next level? In today’s video, we’re... [...]

Influencer marketing leverages the reach and credibility of popular personalities on social media to promote products or services to their engaged audiences. It is a powerful strategy that combines the authenticity of personal endorsements with the broad visibility of digital platforms. HubSpot has published a new video ‘Influencer Marketing is over (and what it means for you)’. The HubSpot team says, “In today’s video on hubSpot Marketing, we’re diving into the fascinating world of influencer marketing and... [...]

This is a reminder for the Adweek webinar to be held on October 19, 2023. Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon Music Masters Influencer Marketing to Drive Revenue: Build Your Creator Community’ on Thursday, October 19, 2023, at 1.00 pm EDT. The Adweek team says, “Get actionable insights on influencer marketing’s impact on brand performance... [...]

Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon Music Masters Influencer Marketing to Drive Revenue: Build Your Creator Community’ on Thursday, October 19, 2023, at 1.00 pm EDT. The Adweek team says, “Get actionable insights on influencer marketing’s impact on brand performance from Whitney Niesz, senior global affiliate and influencer marketing lead... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities’ featuring Justin Levy. George B. Thomas says, “It’s time to let go of your egos, marketers, because this is not about you. That’s a common thing to say, for sure, but it’s particularly important to keep in mind when getting into B2B influencer marketing and communities. In the latest episode of Marketing Smarts, Demandbase’s Justin Levy emphasizes the importance of partnerships over transactions—an... [...]

You can take your business to a newer height by tapping the right influencers. This form of marketing has revolutionized how you can reach your target audience. Watch HubSpot’s latest video ‘How to Find Influencers to Promote Your Small Business in 2023 (Low Cost)’ to promote your businesses better. The HubSpot team says, “Are you looking to promote your small business on social media but don’t have a massive budget? Influencer marketing could be the answer. In this video, learn how to find and work with nano and micro-influencers to get your message out there –... [...]

HubSpot has published a new video ‘How to Find Influencers to Promote Your Small Business in 2023’ sharing useful tips to find the right influencers for your business. The HubSpot team says, “Are you looking to promote your small business on social media but don’t have a massive budget? Influencer marketing could be the answer. In this video, learn how to find and work with nano and micro-influencers to get your message out there – for a fraction of the cost of working with celebrities or bigger influencers.” HubSpot  [...]

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. HubSpot contributor Flori Needle has published an article featuring seven benefits of influencer marketing. She says, “This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert. 1. Influencer marketing has high ROI. 1 in 4 marketers that currently leverage influencer marketing report that it offers the second... [...]

This is a reminder for CreatorIQ webinar to be held on November 15, 2022.  CreatorIQ is hosting a webinar ‘How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact’ on Tuesday, November 15, 2022, at 1.00 pm EST. The eMarketer team says, “Join CreatorIQ on November 15th for an interactive webinar on the challenges and opportunities of unified measurement in influencer marketing. We’ll be joined by guests Casey DePalma, Senior Director, External Communications and Engagement at Unilever North America, along with Jessica Liu, Senior Analyst at Forrester Research.... [...]

CreatorIQ is hosting a webinar ‘How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact’ on Tuesday, November 15, 2022, at 1.00 pm EST. The eMarketer team says, “Join CreatorIQ on November 15th for an interactive webinar on the challenges and opportunities of unified measurement in influencer marketing. We’ll be joined by guests Casey DePalma, Senior Director, External Communications and Engagement at Unilever North America, along with Jessica Liu, Senior Analyst at Forrester Research. The webinar will open with a presentation from Forrester, sharing proprietary... [...]