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Monday, April 19, 2021

Impact of Machine Learning on Influencer Marketing

Artificial intelligence and machine learning are enabling marketers to automate several marketing procedures. Entrepreneur magazine contributor Eugene Tsaplin has published an article highlighting the impact of machine learning on influencer marketing. He says, “Various KPIs in an ML-enabled system are transforming influencer marketing. These include engagement rate, target audience, segment expertise, content freshness and quality, online influencer presence and channels. Engagement rate: This considers factors like potential reach, post reach, likes, shares, amplification rate, vitality... [...]

Strategies to Improve Influencer Marketing

According to Big Commerce, 17% of companies spend more than 50% of their marketing budget on influencers. A Mediakix study has revealed that influencer marketing brings better ROI than other marketing channels. You can grow your sales by finding the influencers who can promote your products and services. Marketing Insider’s Kathy Sheehan has shared some useful ways to improve influencer marketing in 2020. Sheehan says, “Finding the right influencer partner sounds simple, but it must be done right. Influencers should be kind, socially conscious, make their followers... [...]

‘Why Every Brand Should Be Rethinking Their Influencer Strategy’ Webinar March 24 [Webinar]

Well planned influencer marketing campaigns can be a driving force for your business. The biggest challenge of this form of marketing is – identifying right influencers. Retail Dive is hosting a webinar ‘Why Every Brand Should Be Rethinking Their Influencer Strategy’ on Tuesday, March 24, 2020 at 11.00 am ET. SMT team says, “In a survey from UM Media Agency, only 4% of consumers trust what influencers say online. Instead, consumers are looking for a more transparent, authentic brand experience. To build this kind of authenticity, smart brands such as Nautica are... [...]

2020 Influencer Marketing Playbook [E-book]

According to a MediaKix study, influencer marketing expenses will reach $10 billion by 2020. An Influencer Marketing Hub survey found that that 63% of marketers are planning to increase their influencer marketing budget. Linquia has published a new e-book titled ‘2020 Influencer Marketing Playbook’ to help you learn about the future of influencer marketing. Linquia team says, “This playbook lays out 6 steps that will help you strategize and execute influencer marketing campaigns based on your brand’s desired needs and desired outcomes. It’s clear that influencer marketing... [...]

Are Influencers Really Worth It? [Podcast]

Influencer marketing has ween widely liked and adopted by marketers and companies. According to a WFA report, 65% of multinational brands will increase influencer marketing spending in the next 12 months. eMarketer has published a new podcast episode entitled ‘Are Influencers Really Worth It?’. In this podcast, eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss whether influencers have too many fake followers to be worthwhile, TikTok’s race to expand its ad sales team, and whether fake reviews for skincare products should give consumers pause. Are... [...]

InflencersHub: how to find influencers to promote your offers #ad

You have heard of “influencers”, people whose endorsement makes a product’s sales jump. The most familiar influencer, we suppose, is Oprah Winfrey. Whenever she likes a product and tells her fans about it, sales are assured. But there are other, lesser known influencers, who can also make a difference a product’s success. Many bloggers on WordPress and on YouTube – video blogs, of course –, and other social media sites have developed long lists of followers. When they mention a product, their followers pay attention. These new social media influencers often promote... [...]